Marketing

The Super Affiliate Handbook:
How I Made $436,797 in One Year Selling Other People's Stuff Online.

Successful Affiliate Marketing for Merchants

If you're an online business, instead of paying for an ad, like a banner, you pay for the result – the sale. This is called affiliate marketing. Pay for Performance will show anyone conducting business online, how to plan, implement, and manage a successful affiliate marketing program. The reader will find valuable Web resources such as tracking software and contract templates with the guidance of this book. There will also be direction for the reader to focus the content and develop the right affiliate model for the type of business. It will also provide case studies of successful programs as well as failures and scams to demonstrate and teach the lessons of building a successful program.

Web Design in a Nutshell

In 1998, Jennifer Niederst wrote the first edition of this very successful book after she found herself spending way too much time chasing down the solutions to HTML problems. From hexadecimal color specs to mouseover scripts, the answers are all out there, but finding the exact one you need can soak up a whole day. "I wrote Web Design in a Nutshell because it was the book I needed--one place to find quick answers to my questions."

HTML and XHTML

HTML for the WWW with XHTML and CSS: Visual Quickstart Guide

The World Wide Web Consortium rewrote HTML as a subset of XML (dubbing it "XHTML 1.0"). Tags that are being phased out are labeled "deprecated"--current browsers can still handle them, but if you want your site to keep up with future browsers, you will want to get on top of XHTML.

HTML and XHTML

This guide will teach you the most effective use of HTML to accomplish a variety of tasks, from simple to complex. You'll become fluent in the language and learn to distinguish between good and bad HTML usage.

Cascading Style Sheets (CSS)

Eric Meyer on CSS

13 hands-on projects to teach Web developers how to use cascading style sheets (CSS). Each project is cross-browser compatible.

Graphics

Macromedia Flash

Flash is a technology for creating high-impact, interactive web sites. This text provides an introduction to the basics of vector animation using both frame by frame and tweeking techniques. It also shows how to create sophisticated interaction and transition effects.

Real World Photoshop

Master the essential day-in and day-out Photoshop production techniques with this definitive resource from best-selling authors David Blatner and Bruce Fraser . The authors place a dual emphasis on efficiency and getting the best quality possible out of Photoshop. You'll learn everything you need to know about color management, getting great scans, tonal and color correction, prepress and the Web, and working with Photoshop selections and silhouettes.

MySQL and PHP

Build Your Own Database Driven Website Using PHP and MySQL

This book covers everything from installing PHP and MySQL to building a live Web-based content management system. It also covers more advanced topics such as the storage of binary data in MySQL, and cookies and sessions in PHP, and comes complete with a set of PHP and MySQL reference tables.

PHP and MySQL Web Development

Develop dynamic, secure, commercial Web sites. Using the same accessible, popular teaching style of the first edition, this best-selling book has been updated to reflect the rapidly changing landscape of MySQL and PHP.

MySQL and mSQL

Provides the essentials to programming with these two popular Unix freeware database packages in C/C++, Perl, Python, and Java.