Categories: Design,Wordpress

If you have a website in WordPress, an Ad Management Plugin can be helpful in several different ways.

An Ad Management Plugin will basically accept any html coding, so you may want to use an Ad Plugin for other purposes than third party advertising. Think of how you might use an Ad Plugin in areas of your site where you’d like to feature something special:

  • Highlight upcoming Announcements, Events or Sales.
  • As a rotation with graphics/photos and links, to direct site visitors to other parts of the site you want noticed, or new pages repeat site visitors may not know about.

If you want to display Affiliate Ad Links, sell Ad space, accept Sponsored Posts, or place unique coding as it applies to your website - here are a few Ad plugin options to experiment with.

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Categories: Design,Marketing

SEO is not a one time quick fix.

SEO starts when a website is being created.

SEO is a forever task of consistent monitoring.

Effective SEO is strategy refinement using proven best practices.

Check out our SEO task schedule for websites displaying lackluster search result performance. All may not be applicable to your situation, but utilize as many tasks as necessary to ensure the foundation of your site is SEO ready.

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Categories: Design

If you promote, endorse, sponsor, place affiliate links or testimonials on your Website, Blog or to Social Media - the FTC is becoming Real about cracking down on offenders to the Disclosure of Promoted Content issue.

It was in 2009 when the FTC initially released their Guideline relevant to the use of Online Endorsements and Testimonials. The intention was for Consumers to know when a Blogger, Affiliate or Celebrity was receiving any form of compensation from recommending a product to their audience.

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Categories: Design,Marketing

Using the Disavow Tool in Google and Bing

It’s recommended that website owners periodically perform a backlink audit of their site, because there are Good Backlinks and Bad Backlinks … if you don’t know who’s linking “to” your website – then you may be setting up your website for low search results. If you’re inexperienced with a deep, manual link audit, then it’s best to have a professional perform one every six months, or at the least – annually.

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Categories: Design

Conversion rates can be measured in a number of different ways on a website. Conversion rate goals differ from site to site, as it depends on what your website specific focus is.

Your conversion rate goal may be for:

  • signups to your newsletter
  • product sales
  • member registrations
  • ebook downloads
  • service inquiries

Any activity beyond simple page browsing is considered a conversion rate.

Using complimentary images along with your text can bring a webpage to life, and appeal to the perceived personalities of your shoppers. We’ve all heard “a picture is worth a thousand words” – and it is.

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Categories: Design

It’s interesting how Color is a factor in successful Branding, Recognition and Customer Sales.

What do the colors on your website tell visitors about You, and your products/services? Have you ever placed a Poll on your site and asked people if they like and enjoy your website colors? Have you ever encouraged your site visitors to send you their Comments and Opinions of your website color scheme?

Probably Not. Even though you may really like the colors on your website – maybe others don’t. Maybe they don’t stick around long enough to know what your site really offers, because the colors are a big turn-off to them.

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Categories: Design

Did you know that the first event to plant the seed for global communication was in 1957.

Who knew?

Read our timeline of amazing facts on the evolution of what we know as the Internet, as well as interesting year landmarks in Web Design protocol.

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