There are millions of emails that never get opened because of their poor subject lines. No matter how important or vital the content of your email is, if it doesn’t have a subject line captivating enough for the average user then your message will fall onto deaf ears.
Most of us are familiar with having dozens or even hundreds of unread emails in our inbox, but only some of them have been opened and checked to see what’s inside. Some of those emails even ended up in our spam folder and yet we still opened them to check out what the fuss is all about.
So why is it that we open some emails while letting others collect digital dust? The answer is very simple: we skim the subject line of that specific email and notice something interesting which causes us to open the email.
But what are these captivating subject lines? Which ones work and which ones don’t? Read on to find out how to increase the chances of your email being opened with these three subject line ideas.