5 Tips for Using Facebook for Business
Over the past decade, Facebook has become the biggest Social Media platform in the world. There are 1.79 billion monthly active users who spend time on Facebook. It’s no surprise then that it has gained huge attention from businesses all around the world. A single website gives you the capability to reach more the one 5th of the world’s population. It would be silly not to use it to get more customers.
But Facebook isn’t like any of the other websites out there. There are trends, niches, statistics, and commonly observed rules which should be followed if you are planning on adding your business to Facebook. At times, it can be difficult to determine the DOs and DON’Ts of using Facebook to grow your business. Luckily, we are here to help you shed some light on what should and shouldn’t be done when you create your first Facebook business page.
- The Profile Picture
One of the best things you can do for your business is to use an easily recognizable image for your profile picture. People need to be able to visually connect your brand with this image. We suggest using your company’s logo so it is clearly recognizable by everyone who visits the page. If you don’t have a logo, then you should create one. If your brand is a personal one, used quite often by authors and public speakers, then we suggest you use a signature or initials for your brand logo.
- Format Your Page Correctly
The first thing a visitor on your Facebook page sees are your profile image, cover photo, pinned post, and call to action button. You need to organize all of these elements in a visually appealing way. Decide on a common theme and implement it within these four elements. Using a unified color pattern is also suggested.
- Customize Your Organic Posts
The posts on your page will drive traffic only if they are liked, shared, or commented on. There are many different tools you can employ to create organic content. Simply sharing other people’s posts or adding only links as your daily posts is a huge No-No. Careful thought needs to be put into each post. Try to use custom made images which are targeted towards your brand or niche. Seeing a post with an image of mechanical hardware on an ice cream business’ page just doesn’t make sense.
- Don’t Over Post
Content is great, there is no doubt about that, but quality content is way better than the quantity of your content. Statistics show that pages which have fewer than ten thousand followers experience about sixty percent less interaction if the page posts more than sixty times per month. Reduce the number of posts to about 7 to 10 per week and focus on quality content. Put some work into it and the results will show!
- Respond and Communicate
Do you know what Facebook users hate? Waiting a long time for a response to a comment can make a Facebook user lose all interest in your business. The faster you respond to comments, the higher the chance that the user will engage with your business. Be considerate when communicating with the people who are following your page. Treat your fans like people, talk to them, discuss situations with them, and listen to their feedback.
These aren’t the only things you should keep in mind, there are plenty other rules to observe. However, these 5 basic recommendations set the correct tone you should observe when working on your business Facebook page. As long as you have the right attitude and treat people with respect, your page will be a success. Just remember to focus on your fans and keep the main thing the main thing!
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