How to Publish a Polished Daily Email Newsletter
Do you currently send out a newsletter? Or have you been thinking about starting one?
It doesn’t seem like it would be – but a newsletter is a big commitment, whether you’re a small business owner or a large corporation. All newsletters are not created equal. Some are deleted and never opened, while others are always clicked on and read. Which do you think yours is?
Why should you send out a newsletter? Why should you improve the format of a newsletter you already publish? Blogs and websites can only go so far in reaching out to their audience. A well published email newsletter is the perfect way to stay in touch with customers, clients and followers. You can introduce new products, share upcoming events, and announce new areas within your website.
Here are a few tips to help you navigate how best to publish an email newsletter:
Write Content That Connects with Your Subscribers
You know your reader base better than anyone, so include information they want to know about, and link it back to your website. Provide tips, industry news and advice. If you’re an expert in your field, then your readers probably aren’t. Include useful information they’ll remember you for.
Include photos, graphics or images pertinent to your content that will give your newsletter visual interest.
Less is More
Most people receive an inbox chock full of emails each day, so they’ll appreciate you getting to the point. Don’t meander down the path of a thousand words … limit topics to under five per issue. Use words everyone understands, not geek speak or technical terms that only a handful of people are familiar with.
Maintain a Consistent Schedule
Send out your newsletter on a regular basis, whether it’s daily, weekly or monthly.
Zero Typo Tolerance
Double and triple check your spelling, always.
Decide on What Your Goals Are
Is it to send traffic to your website?
Is it to generate sales?
Is it to get more subscribers?
Is it to create a buzz for a new product or service?
Determine why you’re sending out a newsletter, and what your goals are before you hit the “send” button. You have to know what you want to achieve, so you’ll know what ‘calls of action’ to use, and you’ll know which results to track.
Layout and Design
Decide what overall format and appearance you want your newsletter to have.
Are you going to pay for a newsletter template? Or are you going to design it yourself?
Are you going to include your business logo in the newsletter?
Your newsletter template should:
- Use a color theme to match your website, with your logo, to provide cross-platform branding
- Provide HTML web-based view and plain text view options
- Include Social links so readers can share, like or recommend
- Display an opt-out link
You want to have some way of tracking your newsletter statistics, such as who's opening, clicking, and sharing your emails and social posts in real time.
Are You Ready?
If you’re unsure where to start, or how to revamp, reformat, and redesign your existing newsletter, we might suggest you take a look at Constant Contact. Take advantage of their free trial period, and let us know how you like it.
With Constant Contact you can:
Use customizable newsletter templates
Schedule Publishing for any time and date
Create one or more subscriber lists
Easily upload subscribers from an existing list
Track email sharing and social posts
Process event registrations and payments
Send and track coupons
Create surveys and get feedback
If you'd like assistance with setting up your newsletter template and/or automation at Constant Contact, send an email to Support.
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