Online Marketing Primer

How do you know where to start? There's an easy way to decide.  Follow the steps below.

  1. Do you have a website? If not, start there. You need a permanent online presence before you can get visitors to trust you enough to use your services or buy your products.
    • Do you have business listing in the major search engines and directories? If not, search for and claim or add your business to the top 10 or 20 sites. This include Google My Business.
    • Do you know who is coming to your website and what the most popular content (pages) are? If not, sign up for Google Analytics, add the code to your website and review the reports regularly.
    • Do you have a way to tell Google when you have new pages on your site? If not, set up a free Google Search Console (formerly Webmaster Tools) account and generate and submit a sitemap. There are other great tools here too. While you're at it, sign up for Bing Webmaster tools too.
  1. Do you have a way to keep in touch with your customers and prospects? If not, start with email marketing. Add an email newsletter signup form on your website. Add a 'signup by text' flyer at your place of business. Gather new client emails and add them to your list. Provide good information by email so your customers see the value of subscribing.
  2. Do you have social networking accounts? If not, choose the one that makes the most sense for your business and setup an account. Start posting ASAP, announce your new social account to your customers and prospects via your email newsletter and on your website. Add your social account links to your website, and add social sharing buttons to your website too so people can share your content on whatever social networks they prefer.
  3. Do you have great website but need more traffic? Consider using pay-per-click advertising. You'll need a budget of at least $300/mo for the ads, but it can seriously pay off if you have good landing pages and a good ad manager.

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