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|A blog (the term comes from a slurring of the phrase "web log") is an online journal. The blog|
owner regularly posts journal entries, including links to relevant information.
Why Are Blogs Good For Your Business?
- packed with keyword links
- able to easily add your business's new services, new products and current news
- updated content feeding the search engines for SEO
- attracts new visitors that may not have visited your website
- fast marketing integration to increase sales
- enables business owners to position themselves as niche experts
- keep customers coming back to read new entries
- promotes a stronger personal connection with your website visitors and/or customers
Tips For Writing a Good Business Blog
First, develop a content plan to generate steady traffic and attract loyal readers.
Don't post every idea in your head the first week you have your Blog. Make a list of content topics. Use your Tips, Advice or How-To expertise in any specific area as Topics for your Blog.
A content plan will help you manage your time. When starting a blog, if you furiously post every thought and idea you have, you will quickly get burnt out as the task of writing about the same things sets in. Organize your blog into content categories, spend time focusing on several targeted ideas a week. This will fill your blog with relevant content to your niche, increasing the likelihood that people will find you via the search engines.
Depending on your schedule, this could mean posting to your Blog seven days per week, or it could mean posting on the same two days of the week - every week. Your readers want to know when to expect new content on your Blog.
Choose the days of the week you want to post. When planning your posting schedule, be aware of certain blogging cycles. If you analyze your website traffic, you'll notice there are days when your traffic will be down, such as Monday or Friday. People are getting back into the work week on Mondays and people are exiting the week on Fridays. Tuesday, Wednesday and Thursday seem to be the best days of the week to post. Plan your posting schedule around your website traffic peaks.
Readers will take you more seriously if you have a set schedule behind your blog. It will help foster community and turn your blog into a favorite with your audience. A content plan keeps people coming back for more, especially with Niche Blogs.
As you become accustomed to posting to your Blog on a structured schedule, you'll come up with even more ideas for relevant posts. You may find yourself altering your own content plan to fit in new and interesting ideas or information applicable to upcoming holidays or current events.
What Is Your Competition Doing?
Research what your competitors have done with their websites.
- do they have a blog?
- how often do they seem to post to their blog?
- what do they regularly write about?
- are their blog posts interesting and informative?
- is what they write about related to their website focus?
- are their posts inspiring you to click to relevant links on their website?
- how can YOU do it better?
Think about how you can express your interests, information, and expertise more effectively than your competition.
When Is Enough Enough?
There are two common types of posts that are relevant to blogs: features and short posts. Features are long portions of writing that focus on a subject and develop it fully; such as essays, lists, interviews. Short posts are focused on something that can be digested quickly; such as a video, photo slideshow or a two to three paragraph post.
You don't have to write pages of lengthy posts all the time - mix it up!
If your short posts get the reader involved and perks their interest, they will spend more time at your Blog, and dig deeper taking the time to read all of your past content and posts.
Don't Dead End Your Viewers
Think about other sites you've visited. Just when something you were reading or looking at on their Blog or website seemed to get 'really good' - bam! - nowhere to go. You are left hanging, trying to decide:
Ok, what do I do know?
Where do I go?
Is there anything else on this site worth looking at?
While writing your posts, keep in mind that you alone can motivate your readers to either click off into the sunset or stay at your Blog or site and view more.
Make a point to weave relevant links throughout your posts using your site keywords. You want the reader to click and look at your new product or venture further into your site. You want the reader to ultimately buy your product or contact you in some way about your service before they go on to something else.
Want Your Own Blog?
Don't have Wordpress installed on your site?
Add Wordpress to your account by clicking the "Fantastico" icon in your control panel and choosing Wordpress and installing it. You must have an available mysql database on your account.
If you need a hosting account or a wordpress site developed for you, please email us.
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