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Hosting Connecticut Celebrates First Anniversary

Business United January 2004

It’s been an eventful year for Hosting Connecticut. The company found a warm welcome and a niche market here in Windsor. Owners, Shelley Sullivan and Paula M. Pierce, have worked together to grow the company into a well-known Connecticut web development firm. Working mainly with small businesses, they provide creative and effective websites for those looking to establish an online presence, and redesigns and marketing strategies for those whose existing websites aren’t producing as expected.

“We’ve set up several checks and balances to make sure the system runs smoothly including, my favorite, monthly meetings at Centre Coffee Bar; mixing a little pleasure with business once a month can really get the creative juices flowing,” says Pierce. “We’ve come up with some of our best marketing and product ideas there!”

“We’ve introduced several new services during the year including email-only accounts for those that are tired of getting spam from free email servers, database programming for product and information intensive sites, flash animation for sites that need to attract attention or offer an elegant “quality of life” feel, script installation to give a site more interactivity, and wireless merchant account terminals for those who want to sell at shows and exhibitions,” Sullivan said. “We are always developing new services.”

Their goals for 2004 are simple: Continue to improve and expand existing website services and help local businesses increase revenue with new online and offline marketing techniques.

Hosting Connecticut helped many of their clients achieve record online sales in 2003. One client, HuskyLimited.com, a UCONN Husky apparel and gift site saw a 25% increase in sales after Hosting Connecticut installed a “Tell a Friend” link for them. “There are a lot of little things you can do to improve the success of a website, it’s not always necessary to revamp an entire site to get results,” says Pierce.

“We also do our best to help our clients reduce costs. For instance, our merchant account rates have always been competitive, but we’re now offering lower rates (both online and offline) to help more local businesses accept credit cards without spending a fortune. Some of our clients don’t even know what they’re paying to accept credit cards until we ask!”

Hosting Connecticut has become known for providing superior service without a lot of hassle. "We don't confuse our clients with a bunch of technical information,” says Sullivan. "Many business owners don't want to know the behind-the-scenes details, they just want their website to look good and work well, and that's what they get."

Refinements the company has made throughout the year will allow them to take on larger projects and still ensure that each client gets individual attention. The partners agree, “Our clients are our number one priority. Our goal is to help them succeed online.”