Are Brand Ambassadors in Your Future?Jan252021
Have you ever thought of leveraging Brand Ambassadors to market your business?
If not – now might be the perfect time!
Brand Ambassadors can be beneficial to all businesses, whether small, large, retail, online only, etc.
What is a Brand Ambassador?
A Brand Ambassador most often:
- Believes in your company whole-heartedly, and thinks of themselves as your biggest fan club.
- Is always blogging or posting online about your product (or service).
- Writes online reviews that include positive messages about your product (or service).
What’s the Difference between an Influencer and a Brand Ambassador?
Traditionally, an Influencer represents a brand, normally on a short-term contractual basis, and is being paid a set sum to endorse the company, along with a specific product or service.
A Brand Ambassador is most often a person that uses the product (or service), loves it, naturally promotes it, and is rewarded in the way of perks for their advocacy.
Why Start a Brand Ambassador Program?
Brand Ambassadors can:
- Be everywhere you can’t be, in any part of the world.
- Boost social media Brand awareness.
- Have direct access to focus groups and followers you may never get.
- Influence sales, and increase your website visitors.
- Provide customer online assistance.
- Act as a spokesperson for your Brand.
What Can a Brand Ambassador Do for Your Business?
People are more apt to purchase a product/service from someone who’s used it and is talking about it – rather than from a faceless Brand.
Brand Ambassadors help your Brand in ways you may not be able to do yourself.
Brand Ambassadors can:
- Provide positive product experiences, and sincere word-of-mouth referrals.
- Assist in developing a positive image of your company, and Brand credibility.
- Speak intelligently and give information about your product (or service).
- Help to put out fires, and defend your Brand if negative press erupts.
- Sway their social media audience to visit your website, read your blog, try out a product, or visit your service page.
Tips for Starting a Brand Ambassador Program
- Layout the goals of the program.
- Create policies and guidelines.
- Determine who and what type of individuals you want as your ambassadors.
- Define how you’re going to support and communicate with your ambassador team.
- Detail an incentive and compensation plan, whether it be discounts, freebies, or financial compensation.
- Monitor the progress of your ambassador program. If goals aren’t being met, then change things up.