Business Owners Have This to Say About Email MarketingFeb32020

Categories: Email Marketing

Looking to Work Smarter, Not Harder?

The benefits of well timed and professional looking Email Marketing Campaigns have plenty of data to back-up their success rate. Here are just a few:

  • Email is almost 40 times more effective than Facebook and Twitter combined in helping your business acquire new customers.  (McKinsey)
  • 91 percent of US adults like to receive promotional Emails from companies they do business with.   (MarketingSherpa)
  • 44% of people check their email for a deal from a company they know, while only 4% will go to Social Media.  (GlobalWebIndex)

10 Ways Small Business Owners and Organizations Benefit from Using Email Marketing to Build Customer Relationships and Do More Business:

1)  Immediate Results

When you run a small business, every sale, order, or appointment can have a significant impact. With Email marketing, you’re able to get the results you’re looking for right away and easily track how your different email marketing campaigns are performing.

2)  Increase of Website Traffic

Whether you sell products, run a non-profit, or offer services and want to increase website traffic - Email marketing campaigns help to get people to your site so they can learn who you are and what you offer.

3)  Build Credibility

People do business with people they know, like, and trust. Email marketing gives you the ability to build credibility with your audience by sharing helpful and informative content.

4)  Generate Calls

With proper segmentation, Email marketing helps each business reach the right person, with the right offer, at the right time. A well-timed Email can result in a flood of calls each time they’re sent.

5)  Build Your Brand

With Email marketing, you can strengthen Brand recognition with new and potential clients, and extend your reach when people forward or share your message with a friend.

6)  Promote Services

Service businesses face the challenge of keeping clients interested in their business, even when they aren’t looking for services at different times of the year. Email marketing gives you the opportunity to keep your client’s attention without overwhelming them with unwanted information.

7)  Increase Donations

As fundraising efforts continue to move online, nonprofits are adapting their outreach efforts as well. Email marketing allows you to build a strong connection to your subscriber list in order to sustain year-round donations, as well as update your lists about emergency situations needing funding, future event dates, etc, etc.

8)  Grow Your Audience

As a small business, it’s not always easy to stand out in a crowded market. Email marketing allows you to build an audience that’s interested in hearing from you, without having to pay for other advertising channels.

9) Stay Organized

Reaching out to clients on an individual basis can be a costly and time consuming process. Email marketing helps you save time by reaching out to your wider audience, while still delivering a message that’s personal and relevant to them.

10)  Learn What Works

Email marketing gives you the needed metrics to see how your campaign Emails are performing. These insights help you market smarter, and also give you the advantage of better understanding the needs and interests of your customer base.

Hopes and dreams of new customers, more sales, consistent donations, etc, etc are great - but if your business or organization isn’t taking advantage of all the benefits of using automated Email - then you’re working harder, not smarter.

Try Working Smarter and take advantage of the free 60-day trial offered by Constant Contact, a leading provider of automated Email marketing.

Jump over to Your New Success path today. Learn more.

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