Quick Tips for Using Instagram Live to Promote Your BusinessJan32022
Instagram Live has become a mainstream method for businesses to connect with those interested in their products and/or services – while generating more business sales.
Small and community-based businesses whether product or service based, can benefit from promoting their business on a weekly Instagram Live.
- Looking for relatable companies they can directly interact with.
- More apt to buy from businesses they can regularly connect with online.
- Expecting to be able to find businesses they buy from on social media.
Instagram Live lets businesses:
- Interact in real time with customers and potential buyers.
- Promote time-sensitive content, promotions and events.
- Show people a more authentic side of their business, while building relationships and trust.
Did You Know?
- 82% of people prefer live video to a business / brand social post.
- Video generates more comments that any other type of Instagram post.
- Video posts received twice the engagement as other post types.
Schedule and Plan Video Content
Your audience will come to look forward to your videos. It’s best to decide on a schedule and then stick to it. Define a goal for each video episode. Varying content on a rotating basis makes it easier for you to define topics.
Topics will depend upon your business niche, and may be different for those:
- Who sell products.
- Who sell services.
- Non-profit organizations marketing for donations and events.
Here are a few video content topics to include in your rotation, adapt as needed:
- Review a new product.
- Do a countdown to a new product.
- Demonstrate how to use a product.
- Educate about services, what their benefit is and who uses them.
- Review one service and why it’s relevant to right now.
- Highlight video of projects you’ve completed, maybe do step-by-step.
- Host a question and answer session.
- Offer tips and hacks.
- Talk about how your business operates differently from other companies.
Increase Your Reach
At the end of each video don’t forget to:
- Include a short preview of your next Live session.
- Include a CTA (call-to-action) to visit your website or a landing page.
- Save your video.
- Add video to Stories.
- Allow sharing.
- Post video to Facebook.
More To Do
- Add a brief intro to each Live session – introducing yourself, your business, and the session topic.
- Add a Question sticker to Stories, so people can type questions, and you can then answer during an Instagram Live session.
- Check your DMs (direct messages) after a Live session. If people asked questions or made comments while you were Live, you’ll want to respond promptly, to continue the conversation and build relationships.
- Review your Instagram metrics to determine how a Live session performed. Refine goals and content presentation if needed. For first-time Instagram Live users, use the initial set of metrics as a baseline for future Live session performance.