Google Tag Manager (GTM) is a free tool that allows you to easily add and manage marketing and analytics tags on your website or mobile app. It helps you simplify the process of tracking events and user behavior on your website or app by allowing you to add and manage your tags in one place.
What to know about Google Tag Manager
GTM allows you to add and manage tags for a variety of marketing and analytics platforms, including Google Analytics, Google Ads, and Facebook Ads.
GTM uses a container to hold your tags. You can create multiple containers for different parts of your website or app, or use one container for everything.
GTM uses triggers to determine when a tag should be fired. Triggers are based on events that occur on your website or app, such as a user clicking a button or filling out a form.
GTM allows you to create and test your tags in a preview mode before publishing them to your website or app. This allows you to ensure that your tags are working correctly before they go live.
GTM integrates with Google Analytics, allowing you to use GTM to track events and user behavior in GA.
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