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SEO - Search Engine Optimization

SEO involves a few different things:

1. Keyword research - to find out what phrases have enough traffic and not too much competition

2. Implementation - taking the best phrases and working them into your website pages naturally visibly and behind the scenes

3. Content - creating new website content that makes use of those found phrases in a natural way in helpful articles that are posted on your site and can be linked to from other sites

4. Linking - Getting links in to your site from other good sites, using good keyword anchor text

SEO is an ongoing process. The best way to handle it is to figure it into your monthly marketing budget.


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