Steps to Upgrade from Google Analytics to GA 4

• Create a GA4 property in your Google Analytics account. This will allow you to collect and analyze data from your website or app in GA4.
• Install the GA4 tracking code on your website or app. This will allow GA4 to collect data from your website or app.
• Set up event tracking in GA4. GA4 uses events to track specific actions that users take on your website or app, such as clicking a button or adding an item to a shopping cart. You can set up events in GA4 using either the Google Tag Manager or directly in the GA4 tracking code.
• Connect your GA4 property to Google Ads, if you want to use GA4 data to optimize your Google Ads campaigns.
• Migrate any custom dimensions or metrics that you were using in Google Analytics to GA4.
• Start analyzing your data in GA4. GA4 has a new interface and reports, so you may need to familiarize yourself with the new interface and learn how to use the new reports.
• Consider using Google Analytics for Firebase (GA4F), a free app analytics solution, to track events and user behavior in your mobile app. GA4F can be used in conjunction with GA4 to provide a more complete view of your customer journey across multiple devices.