Categories: Themes,Plugins,Marketing
3 Reasons Business Owners Choose WordPress

There are numerous platforms used to build websites, and each boasts its own benefit. Different platforms are used for specific purposes, so it can be confusing to decide which platform to use for your business.

WordPress is a number one choice because it will scale from beginner blogs to international companies.

Let's look at why WordPress offers the most flexibility and benefits for your online business. 

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Categories: Security
Common WordPress Errors to Be Aware Of

Ever have errors pop up while you’re working within WordPress?
It happens to everyone at one time or another, and there’s no need for panic.

A general understanding of the most common WordPress errors experienced by WordPress users will help you troubleshoot issues when they surface.

WordPress errors can range from minor blips to major issues, and if not handled promptly - deeper problems can develop that take longer to repair.

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Categories: Marketing
How Sitebuilders StackUp Against WordPress

Is creating a website in your future?

Do you know which CMS (content management system) you’ll use?

There are choices, but most people automatically gravitate toward WordPress.

Has using a Sitebuilder ever entered your mind?

A Sitebuilder works nicely for some people, but definitely not all. 

Website business owners want:

The ability to manage their own site using a flexible CMS where they can seamlessly manage site pages and posts without having to write any code.

Website business owners must have:

A dependable and SEO-friendly CMS with options to meet current and future needs as their business evolves and grows.

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Categories: Plugins
WordPress Plugin: Instagram Website Photo Feed

Do You Promote Your Business on Social Media?

This plugin gives you that extra edge over competitors by letting you display your Instagram feed(s) on your site. It works to:

  • Engage website visitors.
  • Increase session-time spent on your site.
  • Reduce bounce-rate.
  • Up conversion rates.
  • Extend social reach.
  • Build social trust.
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Categories: Plugins
WordPress:  Social Proof Plugins

What is Digital Marketing Social Proof?

According to Wikipedia:

“Social proof is a psychological and social phenomenon wherein people copy the actions of others in an attempt to undertake behavior in a given situation.”

Did You Know?

Data shows over 70% of online consumers look at a product review prior to making a purchase, and consumers are more likely to trust their peers over advertising when it comes to purchasing decisions. 

Social proof can take a variety of forms such as testimonials, reviews, number of Facebook fans, or the number of newsletter subscribers. Using Social proof on websites increases conversion rates, and encourages donations, downloads, comments, or any specific goal you put into place.

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Categories: Plugins,Security
WordPress Alert:  jQuery Issue May Break Your Site

Is Your WordPress Website Running Version 5.5 or Above?

If it is - your site may experience a fatal error caused by a jQuery conflict, preventing it from working as expected.

What is jQuery?

jQuery is a JavaScript library. A lot of the functionality in WordPress relies on jQuery, and many WordPress developers customize jQuery for their own themes and plugins.

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Categories: Plugins
Don’t Forget to Use the Pixel if Running Facebook Ads

Are you making use of Facebook ads?

If not, do you see Facebook ads in your future?

The Pixel is a beneficial element for businesses currently running Facebook ads, and for those who may run them in the future.

What is the Facebook Pixel?

The Pixel is a code that’s placed on a website to collect visitor data, and interacts with both your Facebook ads and your site. It allows you to see how people interact with your website after viewing your Facebook ad.

Viewing the collective data lets you easily track Facebook ad conversions, tweak ads for improved performance, configure targeted audiences for future ads, and define remarketing to those who’ve already taken action on your site.

The Facebook Pixel is for company owners who have a Facebook Business page.

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Categories: Plugins
WordPress Plugin: Donations and Fundraising

Collecting online donations has become an important function for non-profit organizations and charities, as well as businesses raising funds for special causes.

It’s important to utilize a multi-functional donation collection plugin on your WordPress site that:

  • Performs perfectly on mobile devices as well as desktops.
  • Supports payment gateways.
  • Auto-sends donor receipts.
  • Allows recurring donations.
  • Is user-friendly.
  • Is customizable for seamless website integration.

Not all donation plugins are easily configurable, and many lack customization options.

Here are a few of the most popular donation and fundraising WordPress plugins available.

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Categories: Security
WordPress: Don’t Break Your Site!

When’s the last time you did maintenance tasks on your WordPress site?

If you never have or aren’t sure what ‘WP Maintenance’ means - then we have a few helpful tips for you.

If your website is built on the WordPress platform, performing regular maintenance tasks is important to ensure your site runs and functions smoothly, and doesn’t become exposed to potential security issues.

Operate a Small Website with Just a Few Pages?

Rule of thumb is to perform maintenance on your site every four to six months.

Operate a Busy Website with High Traffic?

Rule of thumb is to perform maintenance on your site every two to three months. 

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Categories: Plugins
WordPress Plugin : Site Kit by Google

Google makes everything easier with this one plugin, offering up metrics and insights from a variety of their tools - and letting you see how people are finding and using your website.

Active Installs: 900,000+
Cost: Free
Requires WordPress Version: 4.7 or higher 

Site Kit displays key metrics and insights from Google products. Check out the Google products that this plug in features.

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