There are numerous platforms used to build websites, and each boasts its own benefit. Different platforms are used for specific purposes, so it can be confusing to decide which platform to use for your business.

WordPress is a number one choice because it will scale from beginner blogs to international companies.

Let's look at why WordPress offers the most flexibility and benefits for your online business. 

Do You Promote Your Business on Social Media?

This plugin gives you that extra edge over competitors by letting you display your Instagram feed(s) on your site. It works to:

• Engage website visitors.
• Increase session-time spent on your site.
• Reduce bounce-rate.
• Up conversion rates.
• Extend social reach.
• Build social trust.

What is Digital Marketing Social Proof?

According to Wikipedia:

“Social proof is a psychological and social phenomenon wherein people copy the actions of others in an attempt to undertake behavior in a given situation.”

Did You Know?

Data shows over 70% of online consumers look at a product review prior to making a purchase, and consumers are more likely to trust their peers over advertising when it comes to purchasing decisions. 

Social proof can take a variety of forms such as testimonials, reviews, number of Facebook fans, or the number of newsletter subscribers. Using Social proof on websites increases conversion rates, and encourages donations, downloads, comments, or any specific goal you put into place.

Is Your WordPress Website Running Version 5.5 or Above?

If it is - your site may experience a fatal error caused by a jQuery conflict, preventing it from working as expected.

What is jQuery?

jQuery is a JavaScript library. A lot of the functionality in WordPress relies on jQuery, and many WordPress developers customize jQuery for their own themes and plugins.

Are you making use of Facebook ads?

If not, do you see Facebook ads in your future?

The Pixel is a beneficial element for businesses currently running Facebook ads, and for those who may run them in the future.

What is the Facebook Pixel?

The Pixel is a code that’s placed on a website to collect visitor data, and interacts with both your Facebook ads and your site. It allows you to see how people interact with your website after viewing your Facebook ad.

Viewing the collective data lets you easily track Facebook ad conversions, tweak ads for improved performance, configure targeted audiences for future ads, and define remarketing to those who’ve already taken action on your site.

The Facebook Pixel is for company owners who have a Facebook Business page.

Collecting online donations has become an important function for non-profit organizations and charities, as well as businesses raising funds for special causes.

It’s important to utilize a multi-functional donation collection plugin on your WordPress site that:

• Performs perfectly on mobile devices as well as desktops.
• Supports payment gateways.
• Auto-sends donor receipts.
• Allows recurring donations.
• Is user-friendly.
• Is customizable for seamless website integration.

Not all donation plugins are easily configurable, and many lack customization options.

Here are a few of the most popular donation and fundraising WordPress plugins available.

Google makes everything easier with this one plugin, offering up metrics and insights from a variety of their tools - and letting you see how people are finding and using your website.

Active Installs: 900,000+
Cost: Free
Requires WordPress Version: 4.7 or higher 

Site Kit displays key metrics and insights from Google products. Check out the Google products that this plug in features.

Business owners and non-profit organizations have shifted to arranging meetings as well as professional and social events within a virtual environment.

Online events offer you a captive audience. Attendees are people who want to be there. They want to learn about your cause, your product, and/or your information. They absolutely want a part of what you’re offering.

With so many people and businesses moving toward a ‘virtual’ solution for connecting with customers and peers, there are dozens of options available – some easier to implement and use then others.

If you have a WordPress website, the Events Calendar plugin may be something you’ll want to consider.

More and more people are placing a higher level of trust with businesses that maintain plentiful positive reviews. Positive reviews have become an integral influencer when it comes to driving increased purchase habits.

Did You Know?

84% of people now depend on reviews as much as they do word-of-mouth recommendations.
(resource: Bright Local)

Here we profile a WordPress Plugin that allows you to place Google My Business reviews on your website.