There are many strategies used to make a website standout, and one of the most undervalued elements is the Favicon.

What is a Favicon?

A Favicon (short for ‘favorite icon’) is a website file that contains one or more icons associated with a specific website or webpage. Browsers providing Favicon support will display the Favicon in the URL address bar, and next to a webpages name in a list of favorites or bookmarks. Some browsers use the assigned Favicon as a desktop icon.

With Google Places and Google Local Search crawling the internet for user generated reviews, collecting and displaying customer reviews on your website is an important piece of your overall SEO plan.

An easy way to collect Customer Reviews from your website is to install a Plugin to facilitate the process.

One such Plugin is WP Customer Reviews, which is a lightweight and configurable Plugin that displays reviews in a format that’s search engine friendly. WP Customer Reviews lets you designate a specific webpage to receive testimonials of your business products and/or services. Try it out and see if you like the results this Plugin offers.

With more and more people placing orders and doing business on their smartphones, it’s to your benefit to make it easy as possible for customers and/or potential clients to reach out to you directly from your website.

For many of your site visitors, the online Contact form may suffice for general questions, product/service quotes, comments and inquiries but depending on your business niche there are those who may need to speak with you or your staff immediately. This is where a Tap to Call option works wonders.

With over 100,000 active installs, the Call Now Button WordPress Plugin is a solid plugin for creating click-to-call options for display on varied devices.

Marketing your business takes so much time and effort … here’s a plugin that may just enhance efficiency and management of your content.

Editorial Calendar, an easy to use plugin is brilliant for keeping your Blog post schedule organized and always accessible. Scan the calendar overview to see what and when you’re publishing next week or months down the road, with options to edit and add - you can even move posts around to different dates.

If you have a website that may appeal to a non-English speaking audience, you may want to consider using a WordPress Translation plugin on your site to reach those viewers.

The most widely used plugin for website translation is Polylang.

Polylang is a free WordPress translation plugin that allows for multilingual content creation.

Polylang allows users to select their preferred language from their profiles, and it automatically downloads the respective WordPress language packs. Polylang fully supports RTL languages and works with most WordPress themes.

What are Featured Snippets?

The definition of a Snippet according to Google is “a description of or an excerpt from the webpage”, that follows the title and precedes the URL and Cached link.

Google advises to use clear Titles, and accurate meta tag Descriptions which help them generate useful snippets in their search results.

Worth looking at is the Blog2Social Wordpress plugin that allows you to customize, auto-post, schedule and share social media posts within the Admin panel. Available in both Free and Premium options.

Features Include:

• Automatically turns your Blog post into the right format for each social media channel.
  
  
• Auto-posts at the best times for each social media channel.
  
  
• Streamlines the manual task of sharing Blog content on each individual social media channel.

One photo is worth a thousand words … or so the saying goes.

If you sell products online, Wordpress Plugins can enhance your products visually to the point where buyers can inspect everything from intricate detail to being able to read labels clearly. Sometimes, the visual can make the difference between a sale and moving on.

You may want to display a location map for your business or organization, or you may have a special event you need to showcase a map for directions.

A WordPress Plugin will help you easily accomplish placing a customized map on your WordPress site to feature your physical location and other important information.