HostingCT Facilitates CT Retailer Becoming a Worldwide PhenomenonJul82024
Hosting Connecticut LLC, is thrilled to announce the launch of the newly redesigned website for Connecticut retailer, EquiGroomer.
The EquiGroomer story began with Leo, a gray Thoroughbred horse whose sensitive skin and abundant shedding posed a unique grooming challenge. "I never wanted a gray horse because I knew how hard they were to keep clean. But when I met Presidio, aka 'Leo,' I realized we were the perfect match," says Cheryl Dauphin, owner of EquiGroomer. "Every blanket, saddle pad, cooler, and fleece quickly became coated in white hair. Leo's sensitive skin wouldn’t tolerate any of my regular shedding tools. After much trial and error, I discovered that he would accept a shedding stone, but those wore down quickly, smelled like rotten eggs, and left a gritty residue in his coat."
To address these challenges, Cheryl sought a solution that combined the gentle effectiveness of a shedding stone with the durability and ease of use of a shedding blade. "After much experimentation, I am proud to introduce the EquiGroomer. It has solved more than just the shedding problem; it has helped Leo’s coat stay clean, shiny, and soft throughout the year."
The HostingCT team met with Cheryl to review the current website and what Cheryl envisioned for the future including her dog grooming tool, the EasyGroomer. Like most websites, it had been cobbled together over time as new information kept getting added without too much forethought. ”Sites that aren’t planned out or maintained well become confusing to visitors,” said Paula Pierce, owner of HostingCT.
The redesigned website offers a vibrant look that aligns cheerfully with the company's tagline, “Happy Grooming.” The new design features brighter colors, playful images of horses, dogs, cats, and other animals, and an overall upbeat tone that mirrors the lively nature of the EquiGroomer brand.
HostingCT enhanced the navigation and usability so that visitors can find information quickly. Product information and videos were reorganized making it simpler to locate relevant content. Text captions have been added to the videos to improve accessibility. Other updates included a new FAQ page to answer common questions about the products and their usage.
Cheryl expressed her gratitude saying “Cristi, Paula and the rest of the staff at HostingCT made the complete overhaul of our website a piece of cake. After our initial consultation, their team was able to create a website that fulfilled all our company’s needs in a style that suits our products. Our customers will now have a much easier time placing orders and searching through our videos, testimonials, and blogs so they’ll be able to make an informed decision about which product to purchase. Thank you to all who made the transition from our old website to a new, smartphone-ready one a breeze.”
EquiGroomer’s website has helped Cheryl develop her worldwide distribution network. We invite you to explore the redesigned website at https://equigroomer.com and experience the improvements firsthand. Whether you are a pet owner or a professional groomer, their goal is to make grooming a happy and efficient experience for you and your animals.
For more information about the EquiGroomer, please contact sales at sales@equigroomer.com.
Hosting Connecticut LLC, established in 2003 is a Windsor website development company that streamlines digital marketing, saving small businesses and non-profit organizations time and money. For more information, go to HostingCT.com or call 860-683-4201. Happy Grooming!
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