New England Bioassay Cultivates their Brand May142021

New England Bioassay Cultivates their Brand
The New England Bioassay (NEB) is a woman-owned small business enterprise that is located in Manchester, Connecticut. Since 1986, NEB has been providing toxicological services to industrial, municipal, environmental engineering, and risk assessment clients nationwide.

From their humble beginnings in the basement of a consulting firm to their own 5,000 sq ft lab facility, NEB is improving and growing exponentially. They have been expanding their client base into new geographical regions, developing new testing protocols, gaining new certifications, and taking advantage of new technology to improve data collection and efficiency.

NEB has become one of the leading aquatic toxicity laboratories in the Northeast always ensuring that the toxicity testing process is as hassle free as possible. Their staff is committed to providing their clients with professional testing and consulting services, as well as excellent customer service and reliable results.

Hosting Connecticut LLC (HostingCT), another woman-owned business, worked tirelessly to redesign Nebio's website for visual appeal and a professional look that garners trust and interest in their brand. This included the use of the WordPress content management system, linking in their social media accounts and Search Engine Optimization (SEO) best practices with keyword research and integration.

“We were able to provide Nebio with the resources they needed to hone their online presence,” said HostingCT founder, Paula Pierce, “It was a rewarding collaborative process”.

As Kimberly Wills laboratory director and CEO stated, “HostingCT was easy to work with. Any requests we had were completed in a timely manner, and they were patient and helpful as we tweaked our design until we got it just right. We are very happy with the end result and have already had positive feedback from clients remarking on how much easier it is to navigate our new website.”

Visit New England Bioassay online at, or call them at 860-643-9560 to learn more about their core values as well as all forms of testing and services that NEB offers.

HostingCT is a website development company based in Windsor, Connecticut that puts all the pieces of online business together from domain registration to digital marketing. Hosting Connecticut streamlines the process, saving small businesses time and money. For more information, please go to or call 860-683-4201.