4 Steps To A High Converting Website (Step 3)Mar282017

Categories: Marketing

So far in this series, we have discussed how to build a website visitors will want to stay on and how to drive those visitors to your CTAs. But how do you get people to visit your website in the first place?

In step 3 of this 4 part series, we will go over how you can drive more visitors to your website using Search Engine Optimization.

Step 3 - Increase You Web Presence & Make Search Engines Happy 

When you hear the term “SEO”, the first thing that probably comes to mind is how there are different search engines like Google. These search engines are the main tools that people use to browse the web and find information online, so it follows that ranking well on search engines is a major key to attracting visitors to your website.

SEO is like a well-oiled machine, with many individual parts working together to produce results and raise your rankings. Here are some of the basic things that you can do to start driving visitors to your own website using SEO.

Perform Keyword Research 

The first thing you will need to know when trying to drive search engine users to your website is what they are actually searching for. When your target market visits Google, you need to know what keywords they are entering in hopes of finding a website like yours. If you don’t know these keywords, then you can’t make sure it is your website they see when they search.

There are many tools that are available to help you perform your keyword research and determine what keywords you need to rank for in order to reach your target audience.

Optimize Your Content 

Remember all that amazing, high value content we talked about in step 1? Now is the time to put it to work to help pull in more visitors to your website. Now that you know what keywords your target audience is searching for, you can use these keywords to optimize your content and ensure that your offer the right answers to their specific questions.

Create Backlinks 

Backlinks are a factor that can seem infuriatingly complex for some, but are actually very simple. The more people are talking about your content, the more popular it appears to search engines, and in turn the higher you will rank. This can be done by sharing your content to social media sites, getting bloggers to write about your content or your company, and registering your website URL alongside your business in online directories.

There are myriad ways in which you can build backlinks to your website, and the more you can legitimately create, the better your rankings will be.

Stay Current With Best SEO Practices

SEO is a long-term strategy, and you will have to be patient as you watch your web presence grow and shrink depending on all of the right and wrong moves you make in your SEO strategy. In the meantime, SEO practices are constantly changing, and what garnered the best results last month might not be the best method today.

The best way to counteract this is to ensure you have an expert on your side who you can trust to handle your SEO needs. After all, it’s not likely that you opened your business because you wanted to learn the ins and outs of Search Engine Optimization and Website Conversion. Stick to your passion, and let an expert or agency who is passionate about online marketing help you with everything else.

Final Words

We’ve gone over how to build an amazing website, how to define and drive conversions, and how to get traffic to visit you. In step 4, we’ll discuss exactly what to do with those conversions now that you have them.

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