LinkedIn was launched in 2003, has over 500 million members in 200 countries as of April, 2017, and is touted as “the place” for B2B online connections, and uniquely allows you to present yourself as a Brand.
Predominantly revolving around careers, LinkedIn allows users to share content and network with peers and professionals on all levels. Businesses small and large have found LinkedIn to be an essential piece of their marketing strategy, with case studies showing on average that LinkedIn drives the most customers to B2B companies.
Where B2B companies acquired customers:
LinkedIn at 65%
Their Own Company Blog at 55%
Facebook at 43%
Twitter at 40%
Learn more about Best Practices for Setting Up and Using LinkedInContinue Reading
Here are a few online tools to assist with content promotion that you may or may not be familiar with, and can be used in conjunction with your Social Media promotion efforts.Continue Reading
Photos are one of the greatest tools we have at our disposal when making a brand-new website, blogging, and adding new life to a social media page. But many people fail to understand that there are laws and regulations governing how photos can and can’t be used. Typing your desired subject into a Google search and simply copying the images from Google isn’t exactly legal. To be specific, it isn’t legal at all.Continue Reading
Using social media to grow your business has become a standard in the marketing world. Any business can benefit from reaching out to their customers on social media platforms. However, some of us have an odd tendency to only focus on one platform at a time. While it might be slightly more cost effective to dedicate those budget dollars towards one specific platform and focus on perfecting it, the reality is that ignoring other social media networks is a really bad idea.
Some social media sites offer a much bigger audience than others, but ignoring additional potential growth from other sites is a big mistake, especially when similar content can be utilized for nearly all platforms.
One such site to look out for is Snapchat. This social media platform has grown rapidly over the past few years. It is estimated that out of all social media users out there, about 23% of them are using Snapchat or at least have a valid Snapchat account.Continue Reading