How many of your email subscribers use a Gmail address?
Today, with about 1.8 billion users, Google's free email platform remains the most popular one worldwide. Therefore, it's safe to say that at least a quarter of your subscribers get your marketing messages via Gmail.
In 2013, Google gave Gmail a total makeover with specific tabs for sorting messages. Instead of landing in one general inbox, each email is assigned to a tab (social, promotional, primary, etc.) based on an ever-changing algorithm. In order to make the most of your engagement with your Gmail subscribers, here's what you need to know about the promotions tab and what you should do to avoid it.Continue Reading Schedule a Consultation