As a business owner, you’ve probably thought of joining the hot new social media platform, TikTok. TikTok is a great marketing tool for businesses of all sizes. However, it can be a little tricky and intimidating to start and establish a successful business account. 

That’s why we have come up with 3 questions every business owner must ask themselves before joining TikTok:

#1. Can You Commit Time and Effort?

Not everyone goes viral right away. A successful marketing strategy on TikTok takes time and effort. If you are not willing to take time to create content and build your following then we recommend you stay away from the app because you won’t generate much ROI (Return on Investment).

We’re over halfway through 2022, and you know what that means – time to update (or get started!) on your holiday campaigns for the rest of the year. The holidays can be a stressful time, especially for businesses, so this article will dive into how you can optimize your time and resources while planning a marketing campaign.

Tip #1: Set clear goals

Before anything else, your business should set marketing goals, specifically, ones that are measurable and relevant. Do you want to increase sales by a certain percent, find new leads, increase brand awareness, or increase website interaction? Your objectives are not limited to these, but your business should decide on one or a few.

As a business owner, it can be hard to balance running your business with current customers and bringing in new ones. You’ve tried Facebook and Instagram but can’t seem to get much engagement. Have you considered using Twitter to expand your business? Twitter is a great platform for fast-paced content and provides businesses the opportunity to respond to followers as well as current news. It calls for less of selling your brand, and more of being personable to make new connections which will drive up sales. Read more to find out how Twitter can drastically improve your internet presence and the best tips to keep the engagement high.

Did you know? Millennials are currently the largest population of adults in the world. There are approximately 1.8 billion millennials on the planet today, and in many ways, they are your ideal target market.

So how can you get their attention and make sure that your brand appeals to their preferences?

Social media marketing is your best bet. 79 percent of millennials use one type of social media at least once a day. Here are some tips to help you use social media marketing to your advantage in targeting millennials.

The new generation of consumers, Gen Z, makes up over 20% of the U.S population and represents about $149 billion of spending power. This is a HUGE consumer base that your business needs to start taking advantage of.  Some of you may have already tried to market towards these tech savvy kids, while others might feel too old or out of touch and don’t know where to start.  

With these 4 tips, you’ll learn just how easy it is to effectively market to Gen Z!

Did you know?

LinkedIn is not just a social platform for hiring employees and networking with other business leaders. It is also a decent content marketing platform where you can establish your online presence and boost your level of influence. The easiest way to do this is to publish blog posts on LinkedIn. Use this guide to get started as an influential  LinkedIn blogger.

Why LinkedIn?

The web is teeming with blogging platforms, so you may be wondering: Why publish blog posts on LinkedIn?

Here's the truth: LinkedIn isn't the most refined or the most advanced platform available for blogging. In fact, its article formatting and publishing capabilities are really quite basic. that said, it is an established network with millions of users, and while your posts may not have a high potential of going viral, you can easily reach a niche audience. What's more, you can expect a high conversion rate if you play your digital marketing cards right when posting.

Did You Know?

Facebook  (aka meta) boasts 2.91 billion monthly active users.
Resource: OmniCore Agency

With Facebook being one of the most used social media sites (on a global level), businesses need to recognize the potential Facebook can play into moving success levels forward.

Here, we'll touch on a few Facebook tips that WordPress site owners can use to grow their followers, increase website visits, easily track activity statistics, and more.

LinkedIn has become one of the key social marketing tools for business owners who want to connect with their peers. Small business owners have a wide range of tools at their disposal that they can explore as they work to build their businesses.

LinkedIn is easy to navigate and provides you with the ability to broaden your network connections and give you a chance to build better business relationships. It's a great place to meet and connect with other professionals and share ideas or just discuss general issues.

Instagram Live has become a mainstream method for businesses to connect with those interested in their products and/or services – while generating more business sales.

Small and community-based businesses whether product or service based, can benefit from promoting their business on a weekly Instagram Live.

People are:

• Looking for relatable companies they can directly interact with.
• More apt to buy from businesses they can regularly connect with online.
• Expecting to be able to find businesses they buy from on social media.

Instagram Live lets businesses:

• Interact in real time with customers and potential buyers.
• Promote time-sensitive content, promotions and events.
• Show people a more authentic side of their business, while building relationships and trust.

Do you “TikTok?” The latest stats show this viral video app boasts over 689 million views. And if you’ve ever taken the plunge onto the app, you’ll see why.

Loads of people use TikTok for promoting their small business. And lots of new content is posted each day. This platform is a sure-fire one to add to your bucket for  keeping up with your ongoing marketing efforts.

A TikTok business account is very easy to set up. You simply download the app, create an account or login to an existing personal account, and switch your account type in the “manage account” section. You’ll only be allowed to have one type of account, so choose wisely! 

Once your business account is up and running, you’re ready to go. Here are 5 easy ways to use TikTok to market your small business online.