With Facebook frequently adding new options, you may want to evaluate your page and see if you’re utilizing Facebook to its fullest potential for your business.
Think back to when you first set up your Facebook Business page.
Did you build your Business page to evolve into a unique community?
Or did you build your Business page just because everyone said you had to have one for Social Media reach?
Do you add Valuable Content for your fan base?
Do you Start meaningful Conversations?
Do you Respond to fan Comments?
Most companies setting up a Facebook business page have the following goals in mind: Reach Targeted Audience, Build Brand Awareness, Create Brand Loyalty, Increase Traffic to Website, and Generate Leads that Convert to Sales
These goals can be realized by attending to your page with the attitude of building a Community. Adding value applicable to different segments of your audience, starting conversations, and posting a variety of content relevant to your business and brand, both on a professional and personal level - will all help to build a loyal Community.