• Is this your first holiday season marketing your products and/or services online?

• Are you a non-profit wanting to stand-out and bring in more donations?

• Did you experience less than stellar sales/donations last holiday season?

Here are a few social media marketing tips you might want to include in your holiday social media marketing strategy this year.

People start shopping in October for the holidays.

Worried how your sales will go this holiday season?
More people than ever will be making their gifting purchases online, and that includes products, services and gift cards.

Now’s the time to start planning your email and social media marketing for the upcoming online shopping season. Take a look at our suggestions below, and see how you can expand your marketing strategy to bring in more sales.

Instagram audience numbers continue to increase - offering a huge untapped opportunity for many businesses to expand their reach and Brand awareness.

Have you been using Instagram to maximize your social media following?

Did You Know?

Instagram Stories boasts over 500 million daily active users

With a dramatic reach for Brands, Instagram serves up an advertising audience of 1.16 billion people.

How active is your business on Social media?

Now’s the time to up your game, because online time has never been higher.

Did You Know?

Online and digital use during the past 18 months has increased by 43%.
(resource: smartinsights)

Online Time Upsurge

People are spending more time online for several reasons:

• Researching companies, services and products.
• Online shopping. 
• Connecting socially with those who share common interests.

As with any social platform, the more followers you have, the easier it is to get more followers.
People want to experience what others are drawn to.

Just because you might have 100,000 followers - it doesn't mean they're going to be targeted followers your business wants ... the majority may be ‘watchers’ and will never convert to buyers.

Your goal is to cultivate followers who will become customers and loyal advocates of your Brand. 

Are #Hashtags a quick afterthought when you post to social media?

Do you use strategic or haphazard #Hashtags?

Did You Know?

Using #Hashtags on Instagram remains an effective element to bring attention and engagement to your posts, and plays a strategic part in growing your Brand.

Including targeted and relevant #Hashtags on stories and posts lets your business become discoverable by new audience segments which translate to:

• More followers.
• More engagement.
• More customers.

Clubhouse is the new kid on the block – as far as social platforms go.

Are You:

• Not sure if you should create a Clubhouse marketing strategy?

• Not sure if your business wants to be involved with Clubhouse? 

• Not sure whether to even download the Clubhouse app?

What is Clubhouse?

Clubhouse is a social platform where registered users may enter into different virtual rooms to participate or listen in on a conversation or discussion panel. The room host has authority over who is allowed speaking privileges along with who gets the boot for misbehavior.

With over 10 million global downloads, this social platform launched early 2020, and has ramped up significantly since early 2021.

Just recently, Instagram announced a Live Rooms feature that allows up to three guests.

Small business owners who think outside the box may be interested to use this latest enhancement in a number of ways to:

• Expand their brand awareness.
• Reach new audiences.
• Engage with their social community.
• Connect with new customers and drive sales.

Using Live Rooms on Instagram especially helps businesses increase their overall reach because followers are notified and the followers of the guests are notified as well.

Instagram indicated the intent is for people to use Live Rooms as a let’s talk or a podcast environment. As larger audiences are attracted, it’s expected the guest attendance capacity will be increased.

Have you been making the most of your tweet opportunities?

Are you not sure what your company tweet strategy should be?

Do you struggle with what you should be tweeting about?

Businesses know that social media is a good way to attract new customers and a good way to drive repeat business. If your business is looking to expand social reach and bring more Brand awareness, the new 2021 Twitter Planner is something you’ll want to be aware of.

Your business might:

• Offer the perfect product or the perfect service.

• Provide great value to customers.

• Extend perfect customer service.

• Always ship out orders on time.

But … does it seem your businesses just can’t seem to grow a following on Social Media?

Any idea as to why that might be?

The reality is - no matter how engaging your content, products or services are, they won’t resonate if you’re not reaching the appropriate social media audience.