As with any social platform, the more followers you have, the easier it is to get more followers.
People want to experience what others are drawn to.

Just because you might have 100,000 followers - it doesn't mean they're going to be targeted followers your business wants ... the majority may be ‘watchers’ and will never convert to buyers.

Your goal is to cultivate followers who will become customers and loyal advocates of your Brand. 

Are #Hashtags a quick afterthought when you post to social media?

Do you use strategic or haphazard #Hashtags?

Did You Know?

Using #Hashtags on Instagram remains an effective element to bring attention and engagement to your posts, and plays a strategic part in growing your Brand.

Including targeted and relevant #Hashtags on stories and posts lets your business become discoverable by new audience segments which translate to:

• More followers.
• More engagement.
• More customers.

Clubhouse is the new kid on the block – as far as social platforms go.

Are You:

• Not sure if you should create a Clubhouse marketing strategy?

• Not sure if your business wants to be involved with Clubhouse? 

• Not sure whether to even download the Clubhouse app?

What is Clubhouse?

Clubhouse is a social platform where registered users may enter into different virtual rooms to participate or listen in on a conversation or discussion panel. The room host has authority over who is allowed speaking privileges along with who gets the boot for misbehavior.

With over 10 million global downloads, this social platform launched early 2020, and has ramped up significantly since early 2021.

Just recently, Instagram announced a Live Rooms feature that allows up to three guests.

Small business owners who think outside the box may be interested to use this latest enhancement in a number of ways to:

• Expand their brand awareness.
• Reach new audiences.
• Engage with their social community.
• Connect with new customers and drive sales.

Using Live Rooms on Instagram especially helps businesses increase their overall reach because followers are notified and the followers of the guests are notified as well.

Instagram indicated the intent is for people to use Live Rooms as a let’s talk or a podcast environment. As larger audiences are attracted, it’s expected the guest attendance capacity will be increased.

Have you been making the most of your tweet opportunities?

Are you not sure what your company tweet strategy should be?

Do you struggle with what you should be tweeting about?

Businesses know that social media is a good way to attract new customers and a good way to drive repeat business. If your business is looking to expand social reach and bring more Brand awareness, the new 2021 Twitter Planner is something you’ll want to be aware of.

Your business might:

• Offer the perfect product or the perfect service.

• Provide great value to customers.

• Extend perfect customer service.

• Always ship out orders on time.

But … does it seem your businesses just can’t seem to grow a following on Social Media?

Any idea as to why that might be?

The reality is - no matter how engaging your content, products or services are, they won’t resonate if you’re not reaching the appropriate social media audience.

Why optimize your business Facebook Page?
Optimization helps make sure your Facebook business page gets the attention it deserves.

Optimizing your business Facebook page will:

• Improve overall search engine ranking results.
• Allow posted content and ad campaigns to perform better.
• Allow more exposure bringing an increase in followers.
• Allow for products and services to better reach target groups.
• Increase clicks and conversions, leading to more sales.

Check out these tips for optimizing your business Facebook page.

Businesses are using Instagram more and more to extend their reach and bring awareness to their Brand with local, regional and national audiences.

Local businesses have learned that Instagram is all about bringing people and communities together that share mutual interests, and they’ve discovered that Giveaways work especially well for them.

When launching a new product or service, a Giveaway is the perfect way to draw attention!

A little perk from Google for your business to use on your GMB (Google My Business) listing.

What is a GMB Short Name?
Per Google, a short name is a unique identifier used to “represent your business name, brand, location or other description”.

Who is a Short Name Available To?
After you’ve verified your business, you can create a short name for your Business Profile to make it easier for customers to find you. This feature is available for most merchants and business categories.

Have you been on the fence about setting up a Facebook Shop because you thought it’s too confusing or it would take too long?

Good news! It’s not.

Facebook has refined their shop setup process, so it’s straightforward, quick and easy.

If you’re using a website to sell products, people can be sent to the website from a Facebook or Instagram shop to complete the purchase. There are also options to setup a shop with checkout.

Shops set up from a Facebook Business page, can be customized in their Commerce Manager.