Learn why it’s time to update Google Analytics (Universal Analytics) to Google Analytics 4, and how to do it.

What is Google Analytics?

Google Analytics, serves up comprehensive insight reports so business website owners can make strategic marketing decisions based on accurate and real-time data.

The saying goes: "The only thing constant is change", and Google has been working on another huge change that's going to impact the way your website collects, reports, and views data.

As artificial Intelligence has started to integrate itself into all aspects of business such as sales funnels and client onboarding, marketers need to look at ways they can streamline their marketing efforts to better reach and meet customer demands. Artificial intelligence is used by marketers to make automated decisions that are based on data collection, data analysis, audience observations, audience behavior and economic trends.

In 2022, CRM, or or Customer Relationship System, are quickly evolving to be utilized by all types of businesses. A CRM system allows businesses small and large to gather and store customer contact information as well as prospective customers information all in one place. It is expected that by the end of 2022, CRM technology will be the single largest revenue area of spending in enterprise software. With that in mind, you may be asking why a CRM system would be right for your business or how you can get started? This article will answer those questions and hopefully get you started on the right path. 

Cyber-attacks, especially on small businesses, have surged in recent years due to the heavy increase in online shopping, communication, and stored information. With 2022 marketing trends pointing towards all things virtual, now more than ever small businesses need to pay attention to how cyber-attackers can potentially use this information against them.

Limit Cybersecurity Threats in Your Business

The best way to defend your business is to protect yourself before the threat reaches you, and to take steps to prevent an attack. There are many easy ways to ensure the safety of your business’s information.

Online marketing takes many forms – and Landing pages are one element businesses need to get right.

• Do you have your Landing page formula perfected?
• Do you sit and think for hours how best to layout Landing pages?
• Do you know what the purpose and goal of a Landing page is?

QR Codes - Quick Response Codes are what their name suggests. Just a simple scan and you get access to the intended information fast and in a secure way. They store lots of data, secured in a complex barcode, which digital devices can read and interpret. QR codes have been around since 1994, have successfully been utilized in multiple production stages in huge corporations, and their uptake and prevalence has ever been on the rise.

Almost all your potential customers have a smartphone equipped with a QR scanner, and they may have used the scanner for;

• Access to a secured Wi-Fi.
• Authenticate login credentials.
• Make payments.
• Mobile application downloads.

See? You are not stepping into untested waters. As a matter of fact, your client base will incorporate QR codes more convenient secure and improve their experience doing business with you.

Homepage optimization differs from optimizing inner webpages, and there are literally hundreds of thousands of websites where the homepage isn’t optimized correctly.

Is yours one of them?  

What a Website Homepage Is:

• The first impression of your business.
• The page that serves as an introduction to your Brand.
• The page to make clear what your business is about.
• The page to build trust between you and potential customers.
• An easy-to-understand entry point for visitors to easily navigate to the rest of your webpages.

A Website is the Most Valuable Asset Your Business Has!

• In order to function properly and stay on top of search engine algorithms, sites require frequent optimization. 

• Without frequent optimization websites don’t function properly.

• Sites not functioning properly fall behind in the search engines.

• When websites fall behind in search engine indexing, income and goals are affected.

Ultimately you’ll lose more sales than you can ever imagine.

What is Website Optimization?

Website optimization is the process of utilizing tools, strategies, and experiments to improve the user experience, and overall performance of a website.

Choosing a Domain name for your business website seems like it should be a simple task – but in reality it isn’t.

Pairing a relevant Domain name with the proper TLD extension for your business is crucial.

Remember –
A Domain name is a direct representation of your Brand, and intertwines with everything from Social media posts to marketing assets to digital ads.

Going with the right Domain name at the start of every business journey can:

• Be one of the best marketing investments ever made.
• Contribute to the growth and longevity of a business.
• Escalate the Brand and set it apart from competitor companies.

An SSL certificate can make a huge difference in your marketing efforts 

Whether your website is: 

• A Blog

• Educational or Informational

• A Non-Profit

• A Local Business Selling Services

• Making Ecommerce Sales

Google is suppressing sites in search results without SSL status.

 A website is your primary asset when it comes to marketing your business – so all the time and money you invest into it could be a waste of time if it’s buried in the search results.