What is a Conversion Rate?
Most commonly, the conversion rate is the number of conversions divided by the total number of visitors.
An e-commerce website logs 400 visitors per month and has 100 sales – the Conversion Rate would be 25%.
(100 divided by 400 = 25).
A conversion can refer to any specific action you want the visitor to take, and can include clicking a button, making a purchase or becoming a repeat customer.
What is Conversion Rate Optimization?
In internet marketing, conversion optimization, or conversion rate optimization (CRO) is a system for increasing the percentage of visitors to a website that convert into customers, or more generally, take any desired action on a webpage. It is commonly referred to as CRO. (Wikipedia definition)
Increasing your conversion rate increases overall profits for a business, so it’s crucial to optimize.