A website is your primary business marketing tool, yet some people don't develop their site to it's fullest potential - and then wonder why their bounce rate is so high, why they aren't making sales, etc, etc.

Often times, business website owners spend their time focusing on areas that ultimately won't pay off if their website is lacking. Social Media, Instagram, YouTube and other platforms can drive visitors to your site, but once people get there, if they feel let down - they won't explore the site long enough to make a purchase.

While there are the rudimentary webpages and elements all sites should have such as good navigation, quality content, great photos, purposeful logo and tagline, etc, - there are ways to enhance basic pages so the website performs better overall.

Many business owners feel registering one domain name is sufficient. However, there are many reasons why multiple Domain Names using several different extensions should be registered for one business.

The primary reason is to Protect Your Brand!

Whether you're creating a Headline introducing a new product, running a sales or Adwords campaign, posting to social media, writing an article or organizing a newsletter - the Headline is the magnet that initiates the click.

People will not take the time to read anything you've written/posted unless the Headline is intriguing to them. You want people to feel they have no choice but to satisfy their curiosity and read further.

Reasons You Should Compress Your Image Files

Optimize Website:

Websites with uncompressed images most often have a longer load time. Slow page load speed affects SEO and search result placement. Site visitors will click away when they have to wait too long for a page to load.

What Is Google Maps Marketing?

Google Maps marketing is utilizing Google Map functions to allow your business to be found easily by those performing a search.

Big businesses are expected to be found immediately on Google Maps, but small businesses can leverage Google Maps to their benefit with strategic optimization for both search result positioning and visibility.

As a small to mid size business owner – your goal is to push for the highest placement possible within local business Google Map results, as well as on related search engine result pages.

Everyone’s jumped on the “Brand Reputation” bandwagon the past few years … and with good reason.

It’s important to know what people are saying about your business, products and services.

• Is someone using unauthorized images of your products on their website?
• Is someone bad-mouthing you and your company?
• Is someone using your photo on social media without your knowledge?
• Has someone left a negative review?
• Has a Blogger mentioned you in their post?

Wouldn’t it be nice to receive alerts each time your Brand name is being searched or mentioned?

Fee based subscription Reputation monitoring tools are useful and sometimes absolutely necessary to protect your Brand. If you don’t subscribe to a monitoring service yet – you may want to try out these Free monitoring tools.

What are Backlinks?

Backlinks are any link on or in a website page pointing (linking) to your website.

Back in the day, link exchanges were a common way to build backlinks to and from websites. People started building site highways and interconnecting them with hundreds, and in some cases – thousands - of reciprocal links that lead to Google dropping the proverbial hammer.

Linking Adwords to Analytics allows you to see metrics such as pages per visit, percentage of new visits, average visit duration, and bounce rate - all within the AdWords interface.

You'll discover which keywords generate visits and the length of time spent on those visits. If people are spending ten seconds on a page, and others are spending three minutes on another page - then it's a flag indicating you'll want to adjust either your keyword(s) or the landing page.

Linking Adwords to Analytics will give you insights for re-allocation of your marketing budget based on conversion and performance metrics.

Google is trying to make sure that the web sites you visit are secure. That’s why in July, their Chrome browser (version 68) will start marking sites without an SSL (security certificate) as Not Secure. To make sure the 75% of web users who use Chrome don’t see your site as Not Secure, you need to buy and install a security certificate. Just email support@hostingct.com for assistance.

What is a Conversion Rate?

Most commonly, the conversion rate is the number of conversions divided by the total number of visitors.

Example:
An e-commerce website logs 400 visitors per month and has 100 sales – the Conversion Rate would be 25%.
(100 divided by 400 = 25).

A conversion can refer to any specific action you want the visitor to take, and can include clicking a button, making a purchase or becoming a repeat customer.

What is Conversion Rate Optimization?

In internet marketing, conversion optimization, or conversion rate optimization (CRO) is a system for increasing the percentage of visitors to a website that convert into customers, or more generally, take any desired action on a webpage. It is commonly referred to as CRO. (Wikipedia definition)

Increasing your conversion rate increases overall profits for a business, so it’s crucial to optimize.

Quarterly, bi-annually, or at minimum once per year - it’s best to get into complete website maintenance mode - to be sure all is functioning properly, accurate and not outdated.

Awful images vs great images can be the difference between getting viewer attention, and being totally ignored.

Bringing attention to you and/or your brand is why you post on social media - so make your images work for you by making sure they're optimized using correct dimension and resolution criteria for each platform.

Awful images vs great images can be the difference between getting viewer attention, and being totally ignored.

Bringing attention to you and/or your brand is why you post on social media - so make your images work for you by making sure they're optimized using correct dimension and resolution criteria for each platform.

A Sitemap is a file containing a list of all your website's pages.

The Sitemap provides search engines with information about your site's pages, and can improve the ease for search engines to crawl and index. A Sitemap should be submitted each time you publish new changes to any page on your site you want indexed.

Google has always been a strong advocate in protecting user personal information. It wasn't a surprise when they announced in 2014 they'd be handing out a small ranking boost within their overall ranking algorithm to HTTPS sites utilizing an SSL Certificate.

Beginning October 2017, Google Chrome now labels HTTP sites as Insecure, warning the connection is not secure. This may cause visitors to click away from your website for fear their personal and location data are not secure.

What is Google Analytics?

Launched in 2005, Google Analytics is a free service offered by Google providing website statistics and basic analytical tools for search engine optimization (SEO) and marketing purposes.

Google Analytics helps you understand your site and app user patterns to evaluate content and product performance.

SEO is not a one time quick fix.

SEO starts when a website is being created.

SEO is a forever task of consistent monitoring.

Effective SEO is strategy refinement using proven best practices.

Check out our SEO task schedule for websites displaying lackluster search result performance. All may not be applicable to your situation, but utilize as many tasks as necessary to ensure the foundation of your site is SEO ready.

If you promote, endorse, sponsor, place affiliate links or testimonials on your Website, Blog or to Social Media - the FTC is becoming Real about cracking down on offenders to the Disclosure of Promoted Content issue.

It was in 2009 when the FTC initially released their Guideline relevant to the use of Online Endorsements and Testimonials. The intention was for Consumers to know when a Blogger, Affiliate or Celebrity was receiving any form of compensation from recommending a product to their audience.

Using the Disavow Tool in Google and Bing

It’s recommended that website owners periodically perform a backlink audit of their site, because there are Good Backlinks and Bad Backlinks … if you don’t know who’s linking “to” your website – then you may be setting up your website for low search results. If you’re inexperienced with a deep, manual link audit, then it’s best to have a professional perform one every six months, or at the least – annually.

Conversion rates can be measured in a number of different ways on a website. Conversion rate goals differ from site to site, as it depends on what your website specific focus is.

Your conversion rate goal may be for:

• signups to your newsletter
• product sales
• member registrations
• ebook downloads
• service inquiries

Any activity beyond simple page browsing is considered a conversion rate.

Using complimentary images along with your text can bring a webpage to life, and appeal to the perceived personalities of your shoppers. We’ve all heard “a picture is worth a thousand words” – and it is.

It’s interesting how Color is a factor in successful Branding, Recognition and Customer Sales.

What do the colors on your website tell visitors about You, and your products/services? Have you ever placed a Poll on your site and asked people if they like and enjoy your website colors? Have you ever encouraged your site visitors to send you their Comments and Opinions of your website color scheme?

Probably Not. Even though you may really like the colors on your website – maybe others don’t. Maybe they don’t stick around long enough to know what your site really offers, because the colors are a big turn-off to them.

Did you know that the first event to plant the seed for global communication was in 1957.

Who knew?

Read our timeline of amazing facts on the evolution of what we know as the Internet, as well as interesting year landmarks in Web Design protocol.