QR Codes - Quick Response Codes are what their name suggests. Just a simple scan and you get access to the intended information fast and in a secure way. They store lots of data, secured in a complex barcode, which digital devices can read and interpret. QR codes have been around since 1994, have successfully been utilized in multiple production stages in huge corporations, and their uptake and prevalence has ever been on the rise.

Almost all your potential customers have a smartphone equipped with a QR scanner, and they may have used the scanner for;

• Access to a secured Wi-Fi.
• Authenticate login credentials.
• Make payments.
• Mobile application downloads.

See? You are not stepping into untested waters. As a matter of fact, your client base will incorporate QR codes more convenient secure and improve their experience doing business with you.

Homepage optimization differs from optimizing inner webpages, and there are literally hundreds of thousands of websites where the homepage isn’t optimized correctly.

Is yours one of them?  

What a Website Homepage Is:

• The first impression of your business.
• The page that serves as an introduction to your Brand.
• The page to make clear what your business is about.
• The page to build trust between you and potential customers.
• An easy-to-understand entry point for visitors to easily navigate to the rest of your webpages.

A Website is the Most Valuable Asset Your Business Has!

• In order to function properly and stay on top of search engine algorithms, sites require frequent optimization. 

• Without frequent optimization websites don’t function properly.

• Sites not functioning properly fall behind in the search engines.

• When websites fall behind in search engine indexing, income and goals are affected.

Ultimately you’ll lose more sales than you can ever imagine.

What is Website Optimization?

Website optimization is the process of utilizing tools, strategies, and experiments to improve the user experience, and overall performance of a website.

Choosing a Domain name for your business website seems like it should be a simple task – but in reality it isn’t.

Pairing a relevant Domain name with the proper TLD extension for your business is crucial.

Remember –
A Domain name is a direct representation of your Brand, and intertwines with everything from Social media posts to marketing assets to digital ads.

Going with the right Domain name at the start of every business journey can:

• Be one of the best marketing investments ever made.
• Contribute to the growth and longevity of a business.
• Escalate the Brand and set it apart from competitor companies.

An SSL certificate can make a huge difference in your marketing efforts 

Whether your website is: 

• A Blog

• Educational or Informational

• A Non-Profit

• A Local Business Selling Services

• Making Ecommerce Sales

Google is suppressing sites in search results without SSL status.

 A website is your primary asset when it comes to marketing your business – so all the time and money you invest into it could be a waste of time if it’s buried in the search results. 

Did You Know?

Google looks at over 200 ranking factors that contribute to where a page appears in the search results for any specific keyword search.

Google is known for making frequent algorithm changes that impact search results - the newest one coming around the pike - Google has labeled as the Page Experience signal.

The Page Experience signal was scheduled to roll out in May. The drop date has been moved forward to a mid-June release with full search ranking integration by end of Summer.

This particular algorithm has the potential to impact your website search results, so it’s important for you to be aware of it, and make changes to your site now … if you haven’t done so already.

For business owners, a website is the core lifeline of an online business.

The reliability of a web host will either support or damage that lifeline.

How Much Risk Are You Willing to Take?

Web hosts that fall short can affect your site's SEO and that's something you can't afford to suffer through - not if you own a business where your reputation and sales are a prime priority.

Cheap hosts can turn into a nightmare if they fall short. Think of a web host as an apartment you're renting. The less you pay will most often translate to fewer perks such as no parking, no doorman for security, faulty appliances and heating, peeling paint, bugs in the kitchen, etc, etc. You soon realize you made a mistake, lured in by the low cost - you end up just wanting to move.

Customers are clearly utilizing online shopping more than ever before.

Digital transactions are the new normal.

Those businesses who escalated their efforts a year ago with customer-friendly digital purchases have managed to increase sales into 2021.

Statistical data shows:

• New growth:
  25% of US consumers now prefer to begin their shopping trips online.
• New consumers:
  17% increase in online-native shoppers since March 2020.
• New opportunities:
  As customer expectations change, businesses that pay attention to what their customers want increase loyalty and retention.

The recent growth in digital commerce is a signal that businesses and retailers should continue to scale their investment efforts into digital purchasing, while refocusing and enhancing the consumer in-store experience.

Thinking about selling online?

Not sure why your existing ecommerce site isn’t bringing in sales?

Here are a few tips for how to setup your online shop to compete with local, regional and international brands.

The trend is for people to just set up a business Facebook Shop and start selling, but their website is getting lost in the shuffle. Either there isn’t one, or if there is – it’s being neglected.

Are you depending on Facebook to make all the magic happen?

Let’s take a look at a few reasons why businesses need to have a website along with a Facebook Shop.