In the era of advanced technology, online reviews have emerged as an important aspect of consumer decision-making. Regardless of the services that one is seeking, people heavily rely on online reviews to make their decisions of what companies to support. Although often overlooked, these reviews can be extremely helpful in gaining new customers and business. In this blog, we will explore the importance of online reviews and how they can hinder or propel an up and coming business.

As a non-profit, your website is often the first impression you make and a vital tool for spreading your message. An effective site inspires action, rallies supporters, and furthers your mission.

Follow these 12 tips to make your website work for your cause.

The Americans with Disabilities Act (ADA) requires businesses and organizations to provide equal access for individuals with disabilities. This includes making your website accessible. An accessible website allows people with disabilities like blindness, low vision, deafness, and limited mobility to access and use your site.

Making your site ADA compliant is not just the law, it's also good business. Accessible sites improve the overall user experience and help you reach a wider audience. Follow this guide to make your website accessible and avoid legal troubles down the road.

If you’re short on time, skip to the good part!

In the ever-evolving landscape of online presence, creating a website that is not only visually appealing but also accessible to all users is paramount. Web accessibility refers to designing and developing websites in a way that makes them usable by individuals with disabilities. Which refers to over 1.2 billion people worldwide. This inclusivity not only benefits those with disabilities but also plays a crucial role in enhancing your website's search engine optimization (SEO) and driving more traffic to your products & services. In this article, we'll explore the vital connection between web accessibility, SEO, and increased website traffic.

In today's digital age, web accessibility has become a crucial aspect of online presence. Ensuring that websites are accessible to individuals with disabilities is not only a moral responsibility but also a legal requirement. The Americans with Disabilities Act (ADA) has set the foundation for web accessibility regulations, and as technology advances, the importance of adhering to these regulations has become more significant than ever before.

Attention all website owners and business enthusiasts! We have some important news to share with you regarding Google Analytics. Starting this July, 2023, Google Analytics is mandating the upgrade to GA4 for all accounts. This means that your old reporting dashboard will no longer be active beyond this date. But fret not, HostingCT is here to assist you throughout this transition.

Learn why it’s time to update Google Analytics (Universal Analytics) to Google Analytics 4, and how to do it.

What is Google Analytics?

Google Analytics, serves up comprehensive insight reports so business website owners can make strategic marketing decisions based on accurate and real-time data.

The saying goes: "The only thing constant is change", and Google has been working on another huge change that's going to impact the way your website collects, reports, and views data.

As artificial Intelligence has started to integrate itself into all aspects of business such as sales funnels and client onboarding, marketers need to look at ways they can streamline their marketing efforts to better reach and meet customer demands. Artificial intelligence is used by marketers to make automated decisions that are based on data collection, data analysis, audience observations, audience behavior and economic trends.

In 2022, CRM, or or Customer Relationship System, are quickly evolving to be utilized by all types of businesses. A CRM system allows businesses small and large to gather and store customer contact information as well as prospective customers information all in one place. It is expected that by the end of 2022, CRM technology will be the single largest revenue area of spending in enterprise software. With that in mind, you may be asking why a CRM system would be right for your business or how you can get started? This article will answer those questions and hopefully get you started on the right path. 

Cyber-attacks, especially on small businesses, have surged in recent years due to the heavy increase in online shopping, communication, and stored information. With 2022 marketing trends pointing towards all things virtual, now more than ever small businesses need to pay attention to how cyber-attackers can potentially use this information against them.

Limit Cybersecurity Threats in Your Business

The best way to defend your business is to protect yourself before the threat reaches you, and to take steps to prevent an attack. There are many easy ways to ensure the safety of your business’s information.