When you invest time, effort, and money into email marketing, you want it to pay off reasonably fast. Email still remains among the most powerful players in the realm of digital marketing, after all. To that end, there is nothing more disappointing than lackluster results despite your best efforts.

If you're experiencing a dip in your email marketing ROI, it's time to consider freshening up your campaign. A stale email marketing campaign can cost you new and possibly old subscribers.

Read on for some ideas to refresh your marketing and bring your email open rate closer to the current average of 16 percent.

Do you have a budget specifically allocated for SEO?

As you spend money on marketing, advertising, and other general business expenses, it's natural to wonder if search engine optimization is really worth your hard-earned dollars. In fact, you may be one of the 46 percent of small businesses in the United States that has a nonexistent SEO budget.

If that's you, spoiler alert: SEO is indeed worth your investment. Furthermore, you are most likely hurting your business if you choose to cut corners with SEO or ignore it altogether.

That said, in addition to budgeting for SEO, you have to know how to spend the money wisely.

How many of your email subscribers use a Gmail address?

Today, with about 1.8 billion users, Google's free email platform remains the most popular one worldwide. Therefore, it's safe to say that at least a quarter of your subscribers get your marketing messages via Gmail.

In 2013, Google gave Gmail a total makeover with specific tabs for sorting messages. Instead of landing in one general inbox, each email is assigned to a tab (social, promotional, primary, etc.) based on an ever-changing algorithm. In order to make the most of your engagement with your Gmail subscribers, here's what you need to know about the promotions tab and what you should do to avoid it.

If you've considered ditching your email marketing campaign in favor of a more modern marketing method, think twice. Email marketing is still king in 2022. Its ROI is about 36 dollars for every dollar spent, and the average open rate across all industries is 21.6 percent.

With approximately 300 billion emails sent around the world each day, it's safe to say that though email is several decades old, it is still a stable and relevant form of communication today. Here's why you should be focusing on your email marketing campaigns and how you can restructure them to maximize your reach this year.

Email marketing is one of the best digital marketing strategies. An average return of 4,200% means you can expect a whopping $42 for every $1 spent! It’s a massive opportunity.

Unfortunately, email marketing isn’t as straightforward as most marketers imagine. As a result, several digital marketers rarely get anything from their campaigns. A particularly interesting case is the publishing company that spent $5.3 million on email marketing over nine years with not much to show for it.

So, how do you avoid similar losses? How can you make email marketing work for you? We’ve rounded up seven practical tips to get you on the right path.

We all:

• Know how important it is to have a marketing strategy in place well in advance. 

• Intend to focus on our marketing strategies so we’re prepared for upcoming holidays.

• Know that often, the day-to-day makes putting a firm plan into place a difficult task.

There’s no time like today to start planning for a successful business year. Whether you’re an organization soliciting donations, or a business wanting to increase revenue, or grow your customer base - planning ahead allows you to be strategic with your time and resources. 

As a business owner, do you want to grow your customer base and generate more sales?

Coupons are highly effective and there’s no simpler way to get coupons to those who’ll use them - then sending one through email.

Did You Know?

• A recent survey found that 82% of shoppers redeem coupons within a week of receipt.
• Over 150 million U.S. shoppers have used digital coupons during 2021.
• The digital coupon redemption value is projected to reach 91 billion by 2022. 

Did You Know?

• People are much more likely to buy after receiving an email or a text message from a brand than seeing them through social media.
• Social media is most valuable when combined with other marketing efforts.

A recent report from Constant Contact (a leader in automated email marketing) focuses on helping small businesses understand how their customers are changing and how businesses should adjust to meet those expectations.

The data, and trends show a huge gap between what small businesses think their customers want, and what consumers are actually looking for.

Let's look at a few areas where this disconnect is most apparent - with ways small businesses can alter their marketing strategies to start driving better results. 

• Does the thought of running Facebook and Instagram ads intimidate you?

• Does the process seem way too complicated?

• Are you unsure of how to start?

People use a variety of platforms to prepare, create and publish their Facebook and Instagram ads - some offer ease-of-use, while others make the process cumbersome and time consuming.

Would you like to drive sales and/or donations automatically?

You can!

Small businesses and non-profits are driving results in less time with easy-to-use tools.

You can too!

What is Automated Email Marketing?

Email marketing automation allows you to automatically generate more leads, increase revenue, and retain customers without manually managing your email marketing program. Automated email marketing can maximize ecommerce sales, and send personalized emails to every customer.