Have you been wondering what those tiny images are in the subject line of email you receive?

Each one of those tiny images is called an Emoji, and they’re being used more and more to attract the eye of the reader, create urgency and trigger emotions.

• Emojis are not 100% utilized in the business world but they’re catching on.
• People are scanning and sifting through countless emails every day on multiple platforms.
• Emojis have come to help readers prioritize email and sort through what’s important and what’s not.
• Marketing email has seen a spike in open rates that include an Emoji.

Now is the time for small businesses to start thinking about event marketing.

Hosting an Event is an effective marketing tool to promote your business, while strengthening connections to your local community, and those looking for your products and services.

People are ready to hear and learn about your business and what you can do for them. They’re eager to know more about your products and how to use them. They want to know what services you offer, and how those services will make their lives easier.

Do you want to?

• Make more sales.

• Boost traffic.

• Grow your social media following. 

You have goals for your Email marketing, and chances are you're constantly striving for better results.

Here are a few Email marketing tips you can do right now to improve the performance of your campaigns.

Many small businesses experience changes beyond their control that affect day-to-day operations. 

Optimistic business owners view change as an opportunity to realign their way of doing business.

Pessimistic business owners feel the challenge is too great, and don’t want to make the effort. 

Which Type of Business Owner Are You?

The trend for many businesses has been to transform their online marketing strategies and make smart use of digital marketing tools that allow them to meet the needs of  the current marketplace.

A few small marketing changes can enable businesses to transition from no customers - to flourishing sales.

As a business owner your weekly goal is to:

• Reach new audiences.
• Attract new customers.
• Retain existing customers.
• And everything in-between.

You can’t afford to spend marketing money each month if you aren’t getting a decent return on that investment.

That’s where automated email marketing levels the playing field – email marketing has proven itself with the highest ROI (return on investment) when compared to all other forms of marketing, and averages about $42 in return for each $1 you spend. Not too shabby.

Email marketing campaigns are important.

Mistakes can make or break goals you’ve spent months working toward.

You might not even be aware you’re making some of the top email marketing mistakes.

Throughout 2020, B2C email (business to consumer) continued as a primary marketing channel. With more Brands increasing their focus on email as their primary method of keeping in touch with their customers and audience – smart businesses will continue to develop and invest in their email marketing during 2021.

Has your day-to-day operation changed?

Has your business focus shifted to online sales? 

Is your business falling short in reaching new and existing customers? 

If your business has hit some speed bumps during the past year, simple actions can be taken now to navigate the new year with confidence . . .

Things Small Businesses Have Learned During the Past Year

Constant Contact, an online expert marketing provider has spent the past year working with small businesses to make smart use of the digital marketing tools their company offers, so businesses could thrive and grow with the ever-changing challenges they’ve encountered.

A little perk from Google for your business to use on your GMB (Google My Business) listing.

What is a GMB Short Name?
Per Google, a short name is a unique identifier used to “represent your business name, brand, location or other description”.

Who is a Short Name Available To?
After you’ve verified your business, you can create a short name for your Business Profile to make it easier for customers to find you. This feature is available for most merchants and business categories.

Have you gotten caught up in ‘making sales’ rather than ‘how to make sales’? Sometimes we hit a wall before realizing it’s time to make a change.

Hit a Brick Wall?  Let’s Knock it Down!

If people aren’t visiting your website as much as they should, aren’t adding products to the cart, or haven’t become repeat customers – then let’s take a look at one high-performing ecommerce tool designed to help your business build stronger sales.

Need some holiday email marketing inspiration?

For many businesses, online holiday shopping is their most profitable selling season of the year - and this year won't be any different.

Did You Know?

Businesses who participate in holiday marketing have learned that no tool offers more opportunities to increase sales than email marketing.