It’s quite unbelievable just how many Emails are sent on a daily basis.
269 billion per day in 2017.
According to statistical data gathered and filtered by the Radicati Group in 2017, they estimated the number of Emails sent per day averaged over 269 billion, and would continue to escalate at an average rate of 4.4% over the next four years.
Before we get into techniques you can use to boost your Email newsletter open and conversion rates, let’s reflect on a few statistics:
89% marketers said that email was their primary channel for lead generation. (Mailigen)
78% of consumers unsubscribe from emails because brands were sending too many emails. (Hubspot)
Email list segmentation and personalized emailing were the most effective email strategies in 2017. (DMA)
Marketers have witnessed an increase of 760% in email revenue from segmented campaigns. (Campaign Monitor)
Transactional or triggered emails have 8x more opens and substantially greater revenue than regular bulk emails. (Experian)
Triggered email campaigns have an open rate of 45.70%, a click-through rate of 10.75% and click-to-open rate of 23.52%. The unsubscribe rate and spam rate are as low as 0.58% and 0.06% respectively. (GetResponse)
Welcome emails have on average 4 times the open rate and 5 times the click-through rate of a standard email marketing campaign. (InboxArmy)
Emails that include some sort of graphics have a higher open rate (26.89%) and higher click-through rate (4.36%) than that of text-based emails. (GetResponse)
Personalized subject lines lift open rates by 29.3%. (MarketingSherpa)
Social sharing buttons in email increase click-through rates by 158%. (Sarv.com)