Have you been wondering what those tiny images are in the subject line of email you receive?
Each one of those tiny images is called an Emoji, and they’re being used more and more to attract the eye of the reader, create urgency and trigger emotions.
- Emojis are not 100% utilized in the business world but they’re catching on.
- People are scanning and sifting through countless emails every day on multiple platforms.
- Emojis have come to help readers prioritize email and sort through what’s important and what’s not.
- Marketing email has seen a spike in open rates that include an Emoji.