Categories: Email Marketing

#1: Send Special Code Emails

Segment your Email list subscribers according to age group, interests, buying history, etc. Make your marketing Emails motivational to your readers by sending each segment a Hidden Discount or a Unique Promo Code that requires them to Click Through to your website to see what they’ve won.

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Categories: Email Marketing

Traditional and non-traditional year round Holidays are an opportunity providing a never-ending loop for content to include in your newsletters.

Research shows 90% of people like to receive promotional Emails from businesses they buy from, so Holidays are a great way to engage your list with teasers and subtle promotions all year round.

Be sure to maximize your audience by proactively building your list from all channels:

  • On your Website
  • At Events and In-Store
  • Through Blogs
  • On Social Media Channels
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Categories: Email Marketing

For many businesses the holiday season can dictate over 50% of their entire years’ revenue.

Planning is important.

A solid strategy is important.

Hardcore planning of Holiday marketing should begin in June. You’ll want a strategy in place by the time September rolls around. Cultivating your Email subscribers year-round is doubly important because if you’ve spent time growing your list you should have a good base of customers ready to buy from you come holiday season.

If you’re playing catch-up and it’s later in the season than you’d like, there are still a few holiday email marketing strategies you can put into place.

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Categories: Email Marketing

What is Drip Marketing?

Drip marketing is considered a specific Email communication strategy that ‘drips’ (sends) a set of pre-written messages to customers / prospects over a period of time.

What is a Drip Marketing Campaign?

An Email Drip Campaign is a series of scheduled marketing Emails based on behavior and or actions. Emails are scheduled to be sent out automatically and become increasingly more of a promotional nature.

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Categories: Email Marketing

Your email subject line will often determine whether or not anyone will actually read your message.In order to make the email stand out, keep your subject line short, specific, and personalized.

For many – the Email Subject Line isn’t a priority, and many write their Subject Line after the content is ready to go … we suggest you write your Subject Line first … then craft your message to the Subject Line. Keep it short, catchy, precise, and eliminate filler words as much as possible.

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Categories: Email Marketing,Marketing

Email Marketing is one of the best ways to reach your audience because it allows you to carve out a unique personal relationship with people that actually look forward to reading your newsletter each week. Websites and Social Media aren’t as good in cultivating this intangible connection.

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Categories: Email Marketing

It’s quite unbelievable just how many Emails are sent on a daily basis.

269 billion per day in 2017.

According to statistical data gathered and filtered by the Radicati Group in 2017, they estimated the number of Emails sent per day averaged over 269 billion, and would continue to escalate at an average rate of 4.4% over the next four years.

Before we get into techniques you can use to boost your Email newsletter open and conversion rates, let’s reflect on a few statistics:

Email Marketing

89% marketers said that email was their primary channel for lead generation. (Mailigen)

email marketing techniques

78% of consumers unsubscribe from emails because brands were sending too many emails. (Hubspot)

techniques for email marketing

Email list segmentation and personalized emailing were the most effective email strategies in 2017. (DMA)

Marketers have witnessed an increase of 760% in email revenue from segmented campaigns. (Campaign Monitor)

Transactional or triggered emails have 8x more opens and substantially greater revenue than regular bulk emails. (Experian)

Triggered email campaigns have an open rate of 45.70%, a click-through rate of 10.75% and click-to-open rate of 23.52%. The unsubscribe rate and spam rate are as low as 0.58% and 0.06% respectively. (GetResponse)

email marketing techniques

Welcome emails have on average 4 times the open rate and 5 times the click-through rate of a standard email marketing campaign. (InboxArmy)

Emails that include some sort of graphics have a higher open rate (26.89%) and higher click-through rate (4.36%) than that of text-based emails. (GetResponse)

email marketing

Personalized subject lines lift open rates by 29.3%. (MarketingSherpa)

email marketing techniques

Social sharing buttons in email increase click-through rates by 158%. (Sarv.com)

 

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Categories: Email Marketing

Videos catch the eye of viewers and compared to plain text, the attention of subscribers can be captured instantly.

Videos are able to swiftly convey a message, a service or a product with a visual impact not found in written words, and allows complex subject matter to translate easily.

Videos are able to quickly go viral, and your audience will react more positively after viewing and listening to a visual presentation.

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Categories: Email Marketing

There are many ways to grow your Email list - some you may already use, and some you may want to test out on your website and social media platforms to boost your subscribers.

Once you have new subscribers, it’s best practice to offer an easy method for them to opt-out from your list, just in case they change their mind. 

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Categories: Email Marketing

Sometimes emails read as legitimate, but end up being purely a scam. Let us show you how we performed a bit of research and learned about a particular email scam has been circulating since at least 2008 and appears the scam is still going strong.

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Categories: Email Marketing,Marketing

While the number of subscribers you have signed up for your newsletter can directly translate into more earnings for you, the harsh reality is that your subscriber list works best with quality subscribers rather than a huge quantity of unqualified subscribers. A few hundred good quality subscribers are worth infinitely more than even a thousand people who signed up for your newsletter just for the free stuff you have to offer.

So how do you get those quality subscribers? That’s exactly what we are here to help you with. Read on to see which of our ideas you can use to increase your newsletter subscriber list with some quality subs.

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Categories: Email Marketing

There are millions of emails that never get opened because of their poor subject lines. No matter how important or vital the content of your email is, if it doesn’t have a subject line captivating enough for the average user then your message will fall onto deaf ears.

Most of us are familiar with having dozens or even hundreds of unread emails in our inbox, but only some of them have been opened and checked to see what’s inside. Some of those emails even ended up in our spam folder and yet we still opened them to check out what the fuss is all about.

So why is it that we open some emails while letting others collect digital dust? The answer is very simple: we skim the subject line of that specific email and notice something interesting which causes us to open the email.

But what are these captivating subject lines? Which ones work and which ones don’t? Read on to find out how to increase the chances of your email being opened with these three subject line ideas.

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Categories: Email Marketing

No matter what your industry, email marketing can increase your sales and exposure exponentially during the holiday seasons. It is estimated that in 2015 nearly 20% of all online sales were made due to e-marketing. Whether you are looking to increase your total number of sales, get some extra donations, or simply increase the traffic to your store, email marketing can help you achieve all of these goals.

The key is to create a clearly identifiable email template that gets straight to the point without extra unnecessary information. Focus on producing a universal template tailored for the specific holiday and then customize it to fit your needs. Show off your unique products and services, announce holiday discounts, or capitalize on your company’s mission statement. Whichever you choose to focus on, make sure that the e-mail is catchy and precise. Here are a few ways you can use email marketing to boost your website visits and sales during the holidays.

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