Categories: Digital Marketing
Google Business Profile Chat and Call History to be Discontinued on July 31, 2024

In a recent announcement, Google has informed businesses that it will be winding down the chat and call history features in Google Business Profile on July 31, 2024. This decision, while difficult, is part of Google's ongoing efforts to improve its tools and streamline its services.

The phase-out process will begin on July 15, after which customers will no longer be able to initiate new chat conversations with businesses through Google. Existing chat conversations will remain active, but customers will be notified that the chat feature will be discontinued.

Learn more about the upcoming changes, key dates, and how to navigate this transition effectively.

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Categories: Digital Marketing
The Beginner's Guide to Keyword Research for Small Business Websites

Unlock the power of keyword research and watch your small business website soar to new heights! In this beginner's guide, HostingCT shares the secrets to mastering the art of keyword research. Discover how to increase your online visibility, understand your audience better, outshine the competition, and maximize your ROI. From brainstorming relevant keywords to analyzing competitors and leveraging powerful tools, we've got you covered. Learn to incorporate long-tail keywords for targeted traffic and continuously refine your strategy for optimal results. Dive into the world of SEO and take your small business to the next level with HostingCT's expert guidance. Read on to become a keyword research pro!

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Categories: Design,Digital Marketing
Connect the Dots: Linking Google Search Console with GA4

Do you know that you can integrate data between Google Search Console and your GA4 property for a complete view of search performance?

By connecting these two free Google tools, you'll benefit from enriched attribution, unified data, and a single connected view saving time otherwise spent in manual analysis.

Check out our step-by-step instructions for linking GA4 and Search Console within 24 hours. Once connected, you'll unlock exclusive reports blending referral keyword details with on-site behavioral flows.

This seamless integration bridges the gap between fragmented search analytics and website optimization conclusions. Learn how connecting GA4 and Search Console can maximize search visibility and website performance!

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Categories: Design,Digital Marketing
Unlocking Insights: How to Access and Use Google Search Console Reports

Now that you've set up Google Search Console (GSC), it’s time to harness its powerful data. GSC offers a wide range of reports on your webpages’ visibility and performance in Google search results. Here’s how to access key reports from your Search Console dashboard and what to do with the data to inform your search optimization efforts.

Navigating to Reports

From your GSC property dashboard, click into the main menu on the left. Under “Performance,” you’ll see sections for Queries, Pages, Countries, Devices, Schemas, and Links. Let’s explore more.

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Categories: Digital Marketing
The Power of Google Reviews: Why They Matter for Your Small Business and How to Get More

In today's digital world, online reviews have become crucial for small businesses looking to build credibility and authority. Over 90% of consumers read online reviews before visiting or purchasing from a local business, and Google reviews, in particular, can have a huge influence on a company's visibility and success. For small businesses, focusing on generating more high-quality Google reviews can be a strategic and cost-effective way to boost your local search rankings and grow your customer base.

Google Reviews Build Trust and Social Proof

More positive Google reviews help establish trust and social proof for potential new customers. Statistics show that online reviews are one of the most trusted forms of advertising. With more 4 and 5 star Google reviews, your business appears more reputable and customers will be more likely to choose you over competitors with no or negative reviews.

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Categories: Design,Digital Marketing
What is Google Search Console and Why Should You Care?

You've created a wonderful website packed with helpful content, but hardly anyone is finding you on Google search. What gives? Understanding and using Google Search Console (GSC) for SEO is key to improving your search visibility. Here’s what it is, why it matters, and how to set it up for your website.

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Categories: Digital Marketing
Measuring Small Business Marketing Success

In the growing world of small businesses, marketing plays an extremely important role in growth and development. The best way to measure the success of your marketing plan is to assess the right metrics. In this blog, we will explore the metrics to keep up with in order to track your business’ success. 

 

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Categories: Design,Digital Marketing
Don’t Drop The Ball: Website Audit Checklist For The New Year

The holidays are upon us again, which means another year is quickly coming to a close. For business owners, now is the perfect time to show your website some tender loving care. Giving your site a little maintenance can help ensure it continues to properly serve your business into the new year.

Check out these important end-of-year website tasks you don't want to neglect!

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Categories: Design,Digital Marketing
How Online Feedback Powers Success in Small Businesses

In the era of advanced technology, online reviews have emerged as an important aspect of consumer decision-making. Regardless of the services that one is seeking, people heavily rely on online reviews to make their decisions of what companies to support. Although often overlooked, these reviews can be extremely helpful in gaining new customers and business. In this blog, we will explore the importance of online reviews and how they can hinder or propel an up and coming business.

 

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Categories: Email Marketing,Digital Marketing
How to Unlock the Power of Local Citations: FAQs for Small Businesses

Welcome to the final installment in our three-part series on local citations. In this article, you can review the top Frequently Asked Questions about local citations. Our local citation FAQ is designed to help small business owners like you understand local citations and turn them into real business value fast.

“What are local citations?”

Local citations are online references to your company’s name, address, and phone number on other websites, especially websites that are regularly used and trusted by people in your community. You might see this info referred to as “(NAP)” (Name, Address, Phone) for short.

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