In the era of advanced technology, online reviews have emerged as an important aspect of consumer decision-making. Regardless of the services that one is seeking, people heavily rely on online reviews to make their decisions of what companies to support. Although often overlooked, these reviews can be extremely helpful in gaining new customers and business. In this blog, we will explore the importance of online reviews and how they can hinder or propel an up and coming business.

Welcome to the final installment in our three-part series on local citations. In this article, you can review the top Frequently Asked Questions about local citations. Our local citation FAQ is designed to help small business owners like you understand local citations and turn them into real business value fast.

“What are local citations?”

Local citations are online references to your company’s name, address, and phone number on other websites, especially websites that are regularly used and trusted by people in your community. You might see this info referred to as “(NAP)” (Name, Address, Phone) for short.

In our previous article about small business local citations, you learned what local citations are. Now, it’s time to discover how to get the most value from each of your local citations. While any valid local citation is better than nothing, there are simple steps you can take to ensure your local citations contribute the utmost to your search engine optimization.

SEO strategy is made up of many interconnected pieces that can all yield results. With four simple steps, you can be confident your local citations will boost your rankings in relevant searches and help you connect with more customers.

As a small business owner, you know most of your future customers will hear about you online before they meet you in person. That “digital first impression” is crucial, since it determines if they ever walk through your door. But it’s not enough to attract just anyone: You need local online traffic.

Local citation services are essential.

In the dynamic world of dentistry, attracting new patients and staying ahead of the competition requires more than just exceptional skills. To conquer the digital landscape and maximize your practice's potential, partnering with a cutting-edge marketing solution becomes indispensable. HostingCT, your trusted dentistry marketing partner, brings forth a suite of top-notch marketing services tailored to skyrocket your growth, secure a dominant online presence, and build lasting connections with patients. Join us as we explore the magical offerings of HostingCT and witness your dental practice flourish like never before!

Learn why it’s time to update Google Analytics (Universal Analytics) to Google Analytics 4, and how to do it.

What is Google Analytics?

Google Analytics, serves up comprehensive insight reports so business website owners can make strategic marketing decisions based on accurate and real-time data.

The saying goes: "The only thing constant is change", and Google has been working on another huge change that's going to impact the way your website collects, reports, and views data.

Planning your online and offline marketing ahead of time can make all the difference to your bottom line. We’ve compiled a monthly list so you can form a marketing plan now for upcoming promotion dates.

Along with the traditional holidays, each month of 2023 offers your business the opportunity to support and promote an array of days, events, and awareness months.

Your company or organization can give tribute, align with, and show support to days/months with promotions and events that highlight your brand.

As a business owner, you’ve probably thought of joining the hot new social media platform, TikTok. TikTok is a great marketing tool for businesses of all sizes. However, it can be a little tricky and intimidating to start and establish a successful business account. 

That’s why we have come up with 3 questions every business owner must ask themselves before joining TikTok:

#1. Can You Commit Time and Effort?

Not everyone goes viral right away. A successful marketing strategy on TikTok takes time and effort. If you are not willing to take time to create content and build your following then we recommend you stay away from the app because you won’t generate much ROI (Return on Investment).

We’re over halfway through 2022, and you know what that means – time to update (or get started!) on your holiday campaigns for the rest of the year. The holidays can be a stressful time, especially for businesses, so this article will dive into how you can optimize your time and resources while planning a marketing campaign.

Tip #1: Set clear goals

Before anything else, your business should set marketing goals, specifically, ones that are measurable and relevant. Do you want to increase sales by a certain percent, find new leads, increase brand awareness, or increase website interaction? Your objectives are not limited to these, but your business should decide on one or a few.

As artificial Intelligence has started to integrate itself into all aspects of business such as sales funnels and client onboarding, marketers need to look at ways they can streamline their marketing efforts to better reach and meet customer demands. Artificial intelligence is used by marketers to make automated decisions that are based on data collection, data analysis, audience observations, audience behavior and economic trends.