Categories: Digital Marketing,Social Media
3 Questions To Ask Yourself Before You Join TikTok

As a business owner, you’ve probably thought of joining the hot new social media platform, TikTok. TikTok is a great marketing tool for businesses of all sizes. However, it can be a little tricky and intimidating to start and establish a successful business account. 

That’s why we have come up with 3 questions every business owner must ask themselves before joining TikTok:

#1. Can You Commit Time and Effort?

Not everyone goes viral right away. A successful marketing strategy on TikTok takes time and effort. If you are not willing to take time to create content and build your following then we recommend you stay away from the app because you won’t generate much ROI (Return on Investment).

Continue Reading    Schedule a Consultation
Categories: Digital Marketing,Social Media
5 Important Tips to Maximize Your Holiday Marketing Campaign Results

We’re over halfway through 2022, and you know what that means – time to update (or get started!) on your holiday campaigns for the rest of the year. The holidays can be a stressful time, especially for businesses, so this article will dive into how you can optimize your time and resources while planning a marketing campaign.

Tip #1: Set clear goals

Before anything else, your business should set marketing goals, specifically, ones that are measurable and relevant. Do you want to increase sales by a certain percent, find new leads, increase brand awareness, or increase website interaction? Your objectives are not limited to these, but your business should decide on one or a few.

Continue Reading    Schedule a Consultation
Categories: Design,Digital Marketing
Artificial Intelligence Powers Personalized Marketing

As artificial Intelligence has started to integrate itself into all aspects of business such as sales funnels and client onboarding, marketers need to look at ways they can streamline their marketing efforts to better reach and meet customer demands. Artificial intelligence is used by marketers to make automated decisions that are based on data collection, data analysis, audience observations, audience behavior and economic trends.

Continue Reading    Schedule a Consultation
Categories: Digital Marketing,Social Media
How to Boost Your Business on Twitter

As a business owner, it can be hard to balance running your business with current customers and bringing in new ones. You’ve tried Facebook and Instagram but can’t seem to get much engagement. Have you considered using Twitter to expand your business? Twitter is a great platform for fast-paced content and provides businesses the opportunity to respond to followers as well as current news. It calls for less of selling your brand, and more of being personable to make new connections which will drive up sales. Read more to find out how Twitter can drastically improve your internet presence and the best tips to keep the engagement high.

Continue Reading    Schedule a Consultation
Categories: Digital Marketing,Social Media
Marketing for Millennials: 5 Social Networking Tips to Reach Today's Hyperconnected Adults

Did you know? Millennials are currently the largest population of adults in the world. There are approximately 1.8 billion millennials on the planet today, and in many ways, they are your ideal target market.

So how can you get their attention and make sure that your brand appeals to their preferences?

Social media marketing is your best bet. 79 percent of millennials use one type of social media at least once a day. Here are some tips to help you use social media marketing to your advantage in targeting millennials.

Continue Reading    Schedule a Consultation
Categories: Design,Digital Marketing
The Importance of Utilizing a CRM System for Your Business

In 2022, CRM, or or Customer Relationship System, are quickly evolving to be utilized by all types of businesses. A CRM system allows businesses small and large to gather and store customer contact information as well as prospective customers information all in one place. It is expected that by the end of 2022, CRM technology will be the single largest revenue area of spending in enterprise software. With that in mind, you may be asking why a CRM system would be right for your business or how you can get started? This article will answer those questions and hopefully get you started on the right path. 

Continue Reading    Schedule a Consultation
Categories: Digital Marketing,Social Media
4 Important Tips That Will Help You Effectively Market to Gen Z

The new generation of consumers, Gen Z, makes up over 20% of the U.S population and represents about $149 billion of spending power. This is a HUGE consumer base that your business needs to start taking advantage of.  Some of you may have already tried to market towards these tech savvy kids, while others might feel too old or out of touch and don’t know where to start.  

With these 4 tips, you’ll learn just how easy it is to effectively market to Gen Z!

Continue Reading    Schedule a Consultation
Categories: Design,Digital Marketing
How to Defend Your Small Business from Cyber Security Attacks

Cyber-attacks, especially on small businesses, have surged in recent years due to the heavy increase in online shopping, communication, and stored information. With 2022 marketing trends pointing towards all things virtual, now more than ever small businesses need to pay attention to how cyber-attackers can potentially use this information against them.

Limit Cybersecurity Threats in Your Business

The best way to defend your business is to protect yourself before the threat reaches you, and to take steps to prevent an attack. There are many easy ways to ensure the safety of your business’s information.

Continue Reading    Schedule a Consultation
Categories: Email Marketing,Digital Marketing
How to Keep Your Marketing Emails Out of Gmail’s Promotions Tab

How many of your email subscribers use a Gmail address?

Today, with about 1.8 billion users, Google's free email platform remains the most popular one worldwide. Therefore, it's safe to say that at least a quarter of your subscribers get your marketing messages via Gmail.

In 2013, Google gave Gmail a total makeover with specific tabs for sorting messages. Instead of landing in one general inbox, each email is assigned to a tab (social, promotional, primary, etc.) based on an ever-changing algorithm. In order to make the most of your engagement with your Gmail subscribers, here's what you need to know about the promotions tab and what you should do to avoid it.

Continue Reading    Schedule a Consultation
Categories: Digital Marketing
4 Local Business Digital Marketing Tips

As a local business, at times it may seem overwhelming to navigate the shifting landscape of digital marketing.

Here are a few important local business digital marketing tips to remember:

Tip #1 -  Be Digitally Present

People respond to creative and valuable content, so entertain and educate them.
Create a unique style and voice for your Brand that makes you stand out from competitors.

Continue Reading    Schedule a Consultation
Next Page