Do you know that you can integrate data between Google Search Console and your GA4 property for a complete view of search performance?

By connecting these two free Google tools, you'll benefit from enriched attribution, unified data, and a single connected view saving time otherwise spent in manual analysis.

Check out our step-by-step instructions for linking GA4 and Search Console within 24 hours. Once connected, you'll unlock exclusive reports blending referral keyword details with on-site behavioral flows.

This seamless integration bridges the gap between fragmented search analytics and website optimization conclusions. Learn how connecting GA4 and Search Console can maximize search visibility and website performance!

Now that you've set up Google Search Console (GSC), it’s time to harness its powerful data. GSC offers a wide range of reports on your webpages’ visibility and performance in Google search results. Here’s how to access key reports from your Search Console dashboard and what to do with the data to inform your search optimization efforts.

Navigating to Reports

From your GSC property dashboard, click into the main menu on the left. Under “Performance,” you’ll see sections for Queries, Pages, Countries, Devices, Schemas, and Links. Let’s explore more.

In today's digital world, online reviews have become crucial for small businesses looking to build credibility and authority. Over 90% of consumers read online reviews before visiting or purchasing from a local business, and Google reviews, in particular, can have a huge influence on a company's visibility and success. For small businesses, focusing on generating more high-quality Google reviews can be a strategic and cost-effective way to boost your local search rankings and grow your customer base.

Google Reviews Build Trust and Social Proof

More positive Google reviews help establish trust and social proof for potential new customers. Statistics show that online reviews are one of the most trusted forms of advertising. With more 4 and 5 star Google reviews, your business appears more reputable and customers will be more likely to choose you over competitors with no or negative reviews.

You've created a wonderful website packed with helpful content, but hardly anyone is finding you on Google search. What gives? Understanding and using Google Search Console (GSC) for SEO is key to improving your search visibility. Here’s what it is, why it matters, and how to set it up for your website.

In the growing world of small businesses, marketing plays an extremely important role in growth and development. The best way to measure the success of your marketing plan is to assess the right metrics. In this blog, we will explore the metrics to keep up with in order to track your business’ success. 

The holidays are upon us again, which means another year is quickly coming to a close. For business owners, now is the perfect time to show your website some tender loving care. Giving your site a little maintenance can help ensure it continues to properly serve your business into the new year.

Check out these important end-of-year website tasks you don't want to neglect!

In the era of advanced technology, online reviews have emerged as an important aspect of consumer decision-making. Regardless of the services that one is seeking, people heavily rely on online reviews to make their decisions of what companies to support. Although often overlooked, these reviews can be extremely helpful in gaining new customers and business. In this blog, we will explore the importance of online reviews and how they can hinder or propel an up and coming business.

Welcome to the final installment in our three-part series on local citations. In this article, you can review the top Frequently Asked Questions about local citations. Our local citation FAQ is designed to help small business owners like you understand local citations and turn them into real business value fast.

“What are local citations?”

Local citations are online references to your company’s name, address, and phone number on other websites, especially websites that are regularly used and trusted by people in your community. You might see this info referred to as “(NAP)” (Name, Address, Phone) for short.

In our previous article about small business local citations, you learned what local citations are. Now, it’s time to discover how to get the most value from each of your local citations. While any valid local citation is better than nothing, there are simple steps you can take to ensure your local citations contribute the utmost to your search engine optimization.

SEO strategy is made up of many interconnected pieces that can all yield results. With four simple steps, you can be confident your local citations will boost your rankings in relevant searches and help you connect with more customers.

As a small business owner, you know most of your future customers will hear about you online before they meet you in person. That “digital first impression” is crucial, since it determines if they ever walk through your door. But it’s not enough to attract just anyone: You need local online traffic.

Local citation services are essential.