What is Google Search Console and Why Should You Care?Jan152024

Categories: Design,Digital Marketing
What is Google Search Console and Why Should You Care?

You've created a wonderful website packed with helpful content, but hardly anyone is finding you on Google search. What gives? Understanding and using Google Search Console (GSC) for SEO is key to improving your search visibility. Here’s what it is, why it matters, and how to set it up for your website.

What is Google Search Console?

Google Search Console is a free service offered by Google that gives you insights into how Google bots crawl, index, and display pages from your site in their search results. With GSC, you can:

  • See which web pages Google knows about on your site and whether there are crawling errors preventing access. This helps you diagnose and fix problems to improve search visibility.
  • View search analytics to see how often your site appears for different keywords and where that traffic comes from geographically. This reveals opportunities for search optimization.
  • Be informed of security threats, mobile usability issues, and more site health factors that impact rankings. Staying on top of these is crucial.

In short, GSC provides the data you need to monitor, maintain, and improve your website's presence in Google organic search.

Why Does Google Search Console Matter?

If search engine results help determine whether your content gets found and consumed, GSC gives the insights you need to troubleshoot and elevate your placement. Websites not in GSC operate with blinders on.

Don't have time or skill to decipher GSC reports? Many marketing agencies can help analyze and address issues hurting your rankings by leveraging GSC data. Here at HostingCT.com we have a team dedicated to the optimization and leveraging of your GSC. Learn more about our Google Services and how we can help you.

How to Set Up Google Search Console

Ready to unlock GSC benefits for your website? Follow these steps:

  1. Sign in or create your free Google account.
  2. Navigate to the Google Search Console homepage and click "Add property."
  3. Enter your website URL and indicate whether it's the root domain or a subdomain/folder.
  4. Select your preferred verification method from the dropdown menu to prove site ownership. Common options are file upload, domain name provider, Google Analytics link, or HTML tag.
  5. Add the verification file, adjust DNS records, connect to Analytics, or paste the meta tag HTML based on the chosen method.
  6. Click "Verify" once your ownership proof is active on the live site.
  7. Allow up to a week for Googlebot to fully crawl your verified site before complete GSC reports populate. Now you can start reaping rewards!

Take charge of your website's search visibility by setting up and leveraging insights from this free Google tool. With the crawling diagnostics, search analytics, and speed/security alerts provided in GSC, you’ll gain an essential vantage point to boost your rankings. Monitor progress regularly and don’t hesitate to seek help analyzing and acting on the data from a search marketing pro.

Getting the most out of Google Search Console takes time and expertise that many businesses and nonprofits lack. The data and diagnostics can quickly become overwhelming.

If you need assistance setting up GSC, interpreting reports, or executing on technical website fixes and search optimization opportunities, our team of digital marketing specialists at HostingCT can help. With over 20 years of combined experience driving results for organizations across industries, we know exactly how to leverage GSC to expand your search visibility. Contact us today to discuss developing a customized search engine optimization plan tailored to your business goals, budget, and website needs. Our reliable white-glove service and personalized approach aim to take the stress out of GSC and online marketing so you can focus on your core operations.

You can join Paula for Working on Wednesdays for assistance on how to best act on the data you are seeing in GSC. Register here! Let us unlock the full power of Search Console for your nonprofit or company's website!