Optimizing for Mobile SearchApr182017
As website owners, we need to alter our mindset from being “mobile compatible” to being mobile optimized”.
The process of Mobile Optimizing is making sure visitors accessing a site from their mobile devices and mobile platforms, experience both a visual and technical positive experience.
By all accounts, with Google being the kingfish of Search - as they historically hold the largest search-share market - we have to spend more time on making sure we “get it right” according to Google-specific criteria. Once that groundwork is seeded, the other search engine results will fall in place.
In 2013 Google announced it would be adjusting search rankings appearing on Smartphones and Mobile platforms based on how well a site managed the user experience.
In 2015 Google officially confirmed more Google searches took place on Mobile devices than on desktop computers and tablets in ten countries including the USA and Japan.Continue Reading