With the help of a technical assistance grant by Capital Region Council of Governments (CRCOG), Hosting Connecticut LLC helped Georgetown Associates of Windsor, Connecticut redevelop their website and online presence.
“It was both an enjoyable and personable experience to work with Hosting CT to reimagine our website. The tasks were completed in an efficient and straightforward manner as we honed in on the various milestones and deliverables to refocus our efforts to align with our target audience in this dynamic environment."
Hosting Connecticut gleaned from conversations with Wayne all the information they needed about the company to create a website that matched their professionalism and let their long experience with economic development shine through. The website is on a more user-friendly platform with content geared toward their target market and includes a call to action to generate phone calls and emails to Wayne directly. HostingCT redesigned their logo to be a bold interpretation of progress, with a contemporary design.
Hosting Connecticut also performed much needed SEO (Search Engine Optimization), Google Analytics and Social Media improvements. SEO is a process used to optimize a website’s content relevance, so it can be found more easily in Google Searches. Google Analytics, a platform that helps collect data from a website’s traffic and provides reports on how well the website is performing, was installed and gathering data to provide the fodder for future growth.
Hosting Connecticut also created social media accounts for Georgetown Associates, such as LinkedIn and Instagram. Using social media platforms allows Wayne and his team to share their projects and progress with others, which will create more interest in their work. One of Wayne’s larger projects that he completed while working for the city of Hartford, a $120 million urban redevelopment project on the Colt Factory in Hartford was completed in 2012 and is Connecticut’s only National Park.