The previous website How’s Work, Inc. wasn’t bringing any leads. A redesigned website helped this social services company connect with families who are in need of quality care for their loved ones.
How’s Work was founded in 1992 by Pamela Abernathy. Coming from a background in social services, Pam saw an opportunity to fill simultaneous needs in north shore communities of Massachusetts; assisting elders to remain independent at home while providing meaningful employment opportunities. From humble beginnings at a shared office space How’s Work pursued this vision of providing compassionate care to elders at home while creating an inclusive employment environment. Almost thirty years later How’s Work remains family owned and operated by Pam’s son Matthew Abernathy. Today How’s Work provides care for over 300 elders and employs over a hundred home care aides. HostingCT worked with How's Work to redesign their old site with a new responsive site. We have also worked with How's Work on expanding their social media reach and local citations.