Did You Know?

• Over 50% of all USA based small and medium business owners go about their day-to-day without a Marketing plan.

• Deciding on a structured Marketing approach is crucial to staying within a set marketing budget.

• If a marketing plan is not set in place and reviewed at set intervals - business growth rarely happens.

Three Fundamental Marketing Strategies:

Paid Advertising
Paying for either online or offline advertising that sparks interest and traffic to your business.

Content Marketing
Making use of audio, video or written content to advise, educate and/or inform - with the intent of motivating people to choose your business, product and/or service.

Direct Marketing
Email marketing, direct sales, trade shows, seminars, referral marketing and word-of-mouth marketing, etc.

Tweak for the Right Mix

All of the above Marketing strategies have merit – what’s important is implementing a definitive plan relevant to your specific business niche.

The “type” of Marketing is important. You’ll want to test a little bit of this and a lot of that to see which mix of advertising performs best, and brings in the growth results you’re looking for.

Decide on a Primary Marketing Strategy

You’re primary Marketing strategy will be the keystone, and the one you’ll repeat most often. Subsequent strategies will funnel back to your primary strategy.

Marketing Methods Include:

Online:

• PPC
• Social Media Ads
• Search Engine Ads
• Email Campaigns
• SEO
• Blogs
• Contests
• Podcasts
• Video
• Webinars
• Social Media Posting
• Affiliate Program

Offline:

• Print Ads
• TV and Radio Spots
• Signage
• Printed Publications
• Demos
• Speaking Engagements
• Seminars
• Conventions
• Tradeshows

Don’t forget – Marketing is an Important Factor in Growing Your Business

• Determine Your Overall Business Goals.
  
• Define Who Your Target Market Is.
  
• Establish a Marketing Budget.
  
• Evaluate all Marketing Methods.
  
• Research and don't be afraid to Consult with a Marketing Expert.

If you’d like help strategizing your Marketing plan, reach out to your web specialist or contact us here at Hosting Connecticut.  We’d love to help your business grow.

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