4 Steps To A High Converting Website (Step 4)Mar302017

Categories: Marketing

In the first 3 steps in this series, we’ve discussed how to create a website that people actually want to spend time on, what actions you want them to do while they are there, and how to get them there in the first place. In our final step, let’s talk about what to do with those conversions, once you have them, to actually increase your sales.

Step 4 - Build Your Email List  

Many of the forms of conversion we discussed in step 2 involved collecting a visitor’s email address to build your email list. The reason an email list is valuable to you is because it can be used in your email marketing campaigns. When a visitor comes to your site, they are a part of your website traffic that you have little to no control over. Once they leave, you may or may not ever see them again. However, if you can collect their email address and they become part of your email list, they are now a form a traffic that you control and can talk to anytime you wish.

Here are some things to remember when creating an effective email marketing campaign:

What exactly is email marketing?

Email marketing is the use of a specific emailing strategy to deliver your message straight to the inboxes of leads who have indicated some interest in your offers. The emails you send will include valuable content sent to build trust, promotions or special events they may want to know about, and specific sales and offers intended to convert your leads into buyers.

Make Sure Your Emails Get Opened

The first major barrier to effective email marketing is to make sure the receiver actually reads your emails. This means you must use headlines that will entice your audience and get them interested and wanting to know more.

It is also important to ensure that your emails do not end up in the spam folder or simply go undelivered. This can have a lot to do with your sending method, so make sure you are using the right software to send out your email broadcasts and email autoresponders.


If your audience doesn’t like the emails you are sending them, it only takes one simple click for them to unsubscribe. Make sure you send your clients information that will genuinely benefit them and always provide value. You can then include you CTA at the bottom of your emails, or send a full sales letter style email after you have built trust with multiple messages that provide value.

You should also make sure that your emails are attractive and easy to read, and that you proofread before sending. If your emails look unprofessional or constantly have horrible grammar, your audience will unsubscribe.

Don’t Overdo It

If you send too many emails, you’re simply going to become an annoyance to your audience. Make sure you limit how often you send your emails – but don’t wait too long! Sending at least once a week is a safe limit for most markets.

Final Words

Creating a high converting website takes time, but it is rewarding. With the tips provided in this series, we hope you will create your own success using a high converting website. Don’t forget to continuously update your website to provide new value and attract new visitors.