Do you want to?

• Make more sales.

• Boost traffic.

• Grow your social media following. 

You have goals for your Email marketing, and chances are you're constantly striving for better results.

Here are a few Email marketing tips you can do right now to improve the performance of your campaigns.

1)  Sender Field - Keep it Simple

• Use a recognizable name so readers can easily see who the message is from.
• Keep the Sender field consistent.
• If the Sender name is not clear, the Email may go unopened.

2)  Subject Line is Crucial 

• Keep it short, and original.
• Make it motivating and enticing.

3)  Zone In On the Reader

• Whether your message is going to 10 people or 1000 people, write for an audience of one.
• Write as though you're speaking to a singular person face-to-face.
• Fully review your content and revise until all text flows easily.

4)  Always Personalize

• Use the option in your automated Email system to automatically include the first name of the subscriber.
• People like to feel they're special, not just part of a huge list of random recipients.

5)  Offer Up Valuable Content

Readers want information that's going to provide value to them in some way.

They're looking for you to: 

• Solve a problem.
• Enrich their lives.
• Save them money.
• Give them options.
• Learn something new. 

6)  Check and Re-Check 

• Always send a Test email to yourself to check each link and the CTA (call-to-action).
• Confirm all links are easily visible and working properly.
• Make sure your images match the content.

7)  Segmentation is Your Friend

• The more targeted the message, the better the results.
• Upon sign-up, gather as much information about subscribers as possible, without coming across as invasive.
• Segmenting your lists allows you to target readers with messages they'll open, and act upon. 

Bonus Tips

Mobile-Friendly is Everything

• Make sure your Email messages are mobile responsive.
• The majority of people open email on a smartphone or tablet, so everything must display and function flawlessly.

Preview Text is Important

• Use a good lead-in phrase as a preview of the Email content.
• Include key text that will lure people to click and open your message.

  

Want to create email marketing campaigns like a pro? 

Want free professional Email templates?

Want easy-to-use features?

Try Constant Contact for Free or Learn more. 

 

   Return