7 Top Tips to Get Your Email Lists PoppingMay32021

Categories: Email Marketing
7 Top Tips to Get Your Email Lists Popping

Do you want to?

  • Make more sales.
  • Boost traffic.
  • Grow your social media following. 

You have goals for your Email marketing, and chances are you're constantly striving for better results.

Here are a few Email marketing tips you can do right now to improve the performance of your campaigns.

1)  Sender Field - Keep it Simple

  • Use a recognizable name so readers can easily see who the message is from.
  • Keep the Sender field consistent.
  • If the Sender name is not clear, the Email may go unopened.

2)  Subject Line is Crucial 

  • Keep it short, and original.
  • Make it motivating and enticing.

3)  Zone In On the Reader

  • Whether your message is going to 10 people or 1000 people, write for an audience of one.
  • Write as though you're speaking to a singular person face-to-face.
  • Fully review your content and revise until all text flows easily.

4)  Always Personalize

  • Use the option in your automated Email system to automatically include the first name of the subscriber.
  • People like to feel they're special, not just part of a huge list of random recipients.

5)  Offer Up Valuable Content

Readers want information that's going to provide value to them in some way.

They're looking for you to: 

  • Solve a problem.
  • Enrich their lives.
  • Save them money.
  • Give them options.
  • Learn something new. 

6)  Check and Re-Check 

  • Always send a Test email to yourself to check each link and the CTA (call-to-action).
  • Confirm all links are easily visible and working properly.
  • Make sure your images match the content.

7)  Segmentation is Your Friend

  • The more targeted the message, the better the results.
  • Upon sign-up, gather as much information about subscribers as possible, without coming across as invasive.
  • Segmenting your lists allows you to target readers with messages they'll open, and act upon. 

Bonus Tips

Mobile-Friendly is Everything

  • Make sure your Email messages are mobile responsive.
  • The majority of people open email on a smartphone or tablet, so everything must display and function flawlessly.

Preview Text is Important

  • Use a good lead-in phrase as a preview of the Email content.
  • Include key text that will lure people to click and open your message.


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