1. Optimize your website for mobile

With more consumers browsing and making purchases using their smartphones and tablets, using a responsive design for your website will allow it to display correctly on mobile devices, as well as desktops. This is especially important for e-commerce businesses looking to drive sales or provide important product information to their users.

Website builders such as Wordpress typically offer mobile-friendly templates and features, but they can look generic and not differentiate your business. At HostingCT we make sure you have a mobile website as unique as your small business. As you design your website, check to see how it looks and functions on a mobile device and make any necessary adjustments.

2. Create business profiles

A free advertising strategy and an easy way to improve search rank for your business is to claim and update your business profiles on Google, Bing, Yahoo and other popular search platforms. Your business profile is a useful way to provide current and potential customers with essential information about your business, such as address, website, phone number and store hours. Also, adding images, photos and logos can be helpful when engaging potential customers.

The Better Business Bureau, Yelp for Business and Nextdoor are other platforms where details about your business can gain the attention of local customers.

3. Search Engine Optimization (SEO)

One of the most powerful ways of bringing constant visibility to your brand isn’t paid. This might sound a bit strange since mass media advertisement has been the main way of being seen for so long. Today, having a strong online presence is equivalent to having your website, product, or content appear at the top of search results when a consumer searches for a relevant keyword.

Being well-positioned in search engines is a way of getting organic traffic and building trust. After all, if your website is there, it means it is worth it. The techniques, actions, and tools that make your brand climb those spots are called Search Engine Optimization, or SEO. Its goal is to make Google recognize the value and relevance of what you have to offer, so it favors your brand when users search for specific keywords. Thus, SEO is essential when it comes to Digital Marketing for small businesses. If you want to learn more about SEO and how you can sue it for your small business, talk to an expert at HostingCT today.

4. Start a blog as part of your content marketing strategy

Blog articles, one of the simplest ways to get involved in content marketing, can have a significant impact on your ability to attract customers and drive sales. Articles as well as newsletters, videos, infographics, e-books and other materials can be shared on your website, email and social media posts.

Writing about topics related to your business, showing your expertise and providing helpful information can drive more traffic to your website and help improve search rankings for your business. Not all small businesses have the time or the manpower to undertake a consistent writing task that also follows the rules of Google ranking, this is where we at HostingCT come in to help. 

5. Build your contact list to maximize email marketing

Using customer relationship management with email marketing is an effective digital marketing tactic that’s often used to build loyalty and engage new customers. CRM software can help you collect and store information about your contacts — your existing customers and potential customers who have interacted with your business in some way.

Your contact list can be used to share newsletters, special offers, announcements, discounts and other information about your business and products. Also, information such as a contact’s first name and location can auto-populate to personalize outgoing emails. To know the best way to enhance or start your email marketing download our ultimate email marketing guide.  

6. Use digital ads to reach your target audience

If it’s within your marketing budget, placing digital ads on Google and social media platforms can help get your business in front of your target audience. Digital ads generally give you the ability to choose keywords, target your specific audience and engage prospective customers who are likely to want your product or service. Digital advertising can be used to target customers in your local area, in a specific age range and in a niche market.

Retargeting tools are also offered by many of these platforms and allow you to show your ads specifically to customers who have already interacted with your business website and shown an interest in your products.

7. Monitor your campaigns and adjust your strategy

Monitor your digital marketing strategies to determine what’s working well and what can be changed. It’s important to remember that not all of your strategies will be successful. A large part of your digital marketing efforts will involve testing and trying new things to determine the best methods for your business.

For example, if a Google ads campaign for a new product doesn’t meet your expectations, you can adjust your strategy by changing the ads in the campaign, picking another social media platform or using a different digital marketing method.

It can be hard to manage it all with a lean team for any small business, which is why at HostingCT we provide Google analytics, ads and custom reports with actionable insights to help your business grow. 

8. Invest in local marketing

If your business operates in a local market, you’ll want to take advantage of the digital marketing strategies that specifically appeal and relate to that audience. Some local marketing strategies to consider include:

• Local TV and radio ads.
• Digital billboards, signs and displays in high-traffic locations.
• Direct mail campaigns in your local area.
• Hosting or participating in community events.

With these strategies, you can easily include your business's website and social media handles on any materials or information you distribute in your local community.

How small businesses can do it?

Until a few years ago, it was quite challenging for small companies to access high-end marketing solutions. However, the rise of companies like HostingCT has empowered these businesses. Instead of making large upfront investments, you can now opt for monthly or yearly plans that spread costs and provide flexible resources to meet future demands.

In today’s online marketing landscape, the size of your company or available budget matters less. What truly matters for small businesses is being smart and innovative. So, discover the perfect digital marketing partner for your small business in HostingCT and start planning. Gaining a deeper understanding of your audience and effectively utilizing your budget to pave your way to success. Talk to a Digital Marketing Expert today. 

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