Cheatsheet for LinkedIn image sizing for small businessesJul212025

Whether you’re a solo entrepreneur, local nonprofit, or growing company, LinkedIn is where credibility and visibility meet. And your visuals? They’re your first impression. Blurry banners or misaligned logos can cost you clicks, while perfectly sized, on-brand graphics can make your audience stop scrolling.
That’s why we’ve put together this up-to-date LinkedIn Image Size Cheat Sheet, to help you show up professionally, consistently, and confidently.
At HostingCT, we know that image specs are just one piece of the puzzle. For over 20 years, we’ve helped businesses across Connecticut (and beyond) turn online presence into performance, from website design and hosting to digital marketing, content creation, and LinkedIn strategy. This guide isn’t just about pixels, it’s about helping you make every post, banner, and story count.
Let’s dive in.
LinkedIn Image Size Cheat Sheet - Updated June 2025
Make sure your visuals match LinkedIn’s current standards for the best presentation across devices:
Profile & Cover Photos
- Personal Profile Photo: 400?×?400?px (supports hi-res up to 7,680?×?4,320), ≤?8?MB.
- Personal Cover (Banner): 1,584?×?396?px (16:4 ratio), center key elements to avoid mobile cropping.
Company Page Imagery
- Logo: 300?×?300?px (minimum).
- Cover Banner: 1,128?×?191?px.
- Post Images:
- Square: 1,080?×?1,080?px.
- Landscape: 1,200?×?627?px (especially for link shares).
- Portrait: 1,080?×?1,920?px.
- Carousel Posts:
- Square: 1,080?×?1,080.
- Landscape: 1,920?×?1,080.
- Thumbnail (Featured Section): 502?×?262?px.
Articles & Previews
- Hero Image in Articles: 1,200?×?644?px.
- Featured Blog Banner: 600?×?322?px.
- Link-preview Image: 1,200?×?627?px.
Mobile & Story Content
- LinkedIn Stories: 1,080?×?1,920?px (9:16 vertical).
- Vertical Posts: 720?×?920?px.
Video Posts
- Aspect ratio: 16:9, but flexible from 1:1 to 4:5.
- Length: Up to 10 minutes.
- File size: Max 200?MB.
- Ideal dimensions: 1,280?×?720?px or higher (up to 4K).
Posting Times for Peak Engagement
- Mornings (7:30–8:30?AM) and evenings (5–6?PM) on Tue–Thu.
- Lunch hour (12?PM) midweek.
Visual Design Best Practices
- Align with brand colors, fonts, and tone.
- Avoid placing key elements too close to edges.
- Use legible text (≥18px) and clean composition.
- Preview on desktop and mobile.
- Prefer PNG for graphics, JPG for photos.
How Hosting and Digital Marketing Agencies Help Small Businesses Stay Competitive, Especially on LinkedIn
In today’s fast-moving digital world, small businesses can't afford to fall behind on marketing trends, tech tools, or platform updates—especially on professional networks like LinkedIn, where brand credibility and client acquisition often begin. That's where full-service digital marketing and hosting agencies like HostingCT come in.
Here’s how partnering with the right agency helps you stay not just current, but ahead—particularly when it comes to LinkedIn Ads, smart hosting, and integrated digital marketing.
1. Access to Expert Hosting + LinkedIn Advertising Strategy
Most small businesses don’t have the time (or team) to master LinkedIn campaign strategy, ad targeting, or domain security. A local digital marketing partner like HostingCT brings hands-on expertise in:
- LinkedIn Ads strategy and audience segmentation
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Whether you're running a brand awareness campaign or driving B2B leads through LinkedIn, we ensure your ad experience links to a fast, secure, mobile-friendly site—all under one roof.
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Building a full-time in-house marketing team is costly. With HostingCT, you get on-demand access to services like:
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We leverage the latest digital marketing tools to keep your brand visible and competitive:
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And because we stay current with LinkedIn’s ever-evolving ad platform and specs (image sizes, targeting updates, and ad formats), your campaigns are always compliant and high-performing.
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Outsourcing your web hosting and digital marketing to a trusted partner frees up your time for growing your business. With HostingCT managing:
- Your LinkedIn ad strategy
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…you can stay focused on clients, products, and big-picture growth, without worrying about backend tech or missed marketing opportunities.
Why HostingCT?
Based in Windsor, CT, HostingCT has been helping small businesses, nonprofits, and entrepreneurs build a powerful digital presence since 2003. We’re more than just a hosting provider, we’re your strategic partner in digital growth.
From LinkedIn Ads and Google visibility to secure hosting and mobile-ready design, we make sure your business looks great, loads fast, and gets found.
Ready to take LinkedIn marketing (and your entire digital presence) to the next level? Call (860)?683-4201 or schedule a consultation today.
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