Your email subject line will often determine whether or not anyone will actually read your message.In order to make the email stand out, keep your subject line short, specific, and personalized.

For many – the Email Subject Line isn’t a priority, and many write their Subject Line after the content is ready to go … we suggest you write your Subject Line first … then craft your message to the Subject Line. Keep it short, catchy, precise, and eliminate filler words as much as possible.

Things to remember when composing an Email Subject Line:

• Use Action Oriented Verbs.
• Set a Deadline if applicable.
• Add Value.
• Create a Sense of Urgency.
• Include a Pinch of Humor.
• Make People Curious.
• Convey a Benefit or Reward.
• Ask a Question.
• Personalize it.
• Perk Interest.

Personalization scores big with people reading Emails. Besides using the subscriber’s name, here are a few other values to use when connecting with your readers/customers:

Browsing History
Location (GEO targeting)
Transaction History
Browsing History

Example Email Subject Lines to Spark Your Ideas

A few Whatevers … Replace 'Whatever' with something applicable to your niche:

Uh Oh - Your ‘Whatever’ is Expiring

Here's a Free 'Whatever'. You're Invited!

New Report Shows How to 'Whatever'.

3 Amazing Ways to 'Whatever'!

How I Learned to 'Whatever' in One Day.

Do This if You Want to 'Whatever'!

A Better Way to 'Whatever'!

Last Day to Preview Our New 'Whatever'

More Subject Line Suggestions:

Save $10 and See What Happens

Where to Buy Pink Leather Luggage Right Now

Don't Make this Mistake with Your Lawn

Everything You Want to Know About Buying a House but Didn't Know Who to Ask

Compare Three New Carpet Cleaners that Work

Your Bonus Points Expire Soon

Extra $5 Off Today Only

6 Eating Habits Making Women Healthy

A Surprise Gift For You - Expires in 12 Hours

Our New Product Smells Like Paradise

Recycle Last Years Style With This

The Latest Must-Haves for Mom

BOGO Today Only

Make the Perfect Dinner with These 4 Ingredients

Don't Miss Out on these Latest Features

You Available Tuesday at 1pm?
(can be used for announcing webinars, live chats, etc)

Weekend Timesavers for Busy People

Exclusive Free Download - Ends Tomorrow

30% All Soaps & Lotions - Final Hours!

Only 1 Day Left - Everything at 20% Off

Does Your Man Know Where His Golf Balls Are?
(lead-in for selling a product, change to your niche)

Use Coupon Code XYZ333 Valid for 24 hrs Only

There are thousands of word combinations for Subject Lines, the key is to make yours unique enough to motivate a person to click and want to see more.

 

You may want to take advantage of the Constant Contact free trial (no credit card required):
http://www.constantcontact.com/signup.jsp

Top 10 Features of Constant Contact:
https://community.constantcontact.com/t5/Conversations/The-Top-10-Features-of-Constant-Contact/td-p/227348

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