How a Free Website Audit Can Unlock Your Site’s Full PotentialDec22024
Running a small business comes with many challenges, and managing a website can easily become one of the biggest. What if your site isn’t performing as it should, but you don’t even know where the problem lies? That’s where a personalized website audit comes in.
What Is a Website Audit?
A website audit is a thorough review of your site’s performance, focusing on areas like speed, SEO, security, and user experience. This audit helps pinpoint the issues that are holding you back from driving traffic and converting visitors into customers. It’s an opportunity to find what is holding you back so you can make an effort
What Should Be Reviewed in a Website Audit?
To have a successful website audit, all parts of your website should be assessed. This includes content and technical, both on-page and off-page assessments. While the below list isn’t comprehensive, some of the biggest factors include:
1. Website Speed
Slow websites turn visitors away. To truly get into the nuts and bolts of your site, it’s important to assess your site’s loading time, how it performs against Google’s Core Web Vitals, and call out any errors on site. From there, you can then find opportunities to speed things up.
2. SEO
Search Engine Optimization helps people find you online. By having an optimized site, you are helping people find you and your business when they are searching for relevant queries. SEO is comprised of many factors and a website audit aims to assess everything from metadata to site architecture.
3. User Experience (UX)
How easy is it to navigate your site? A lot of the work is getting users to your site. But if you focus only on that, you miss ensuring customers have an easy and enjoyable time on site. A frustrated customer is not a customer who is looking to purchase from you - and instead of having your website hurt (or even being neutral!) you could alienate someone who would have otherwise considered you and your services.
4. Security
Being considered safe and secure is essential in today’s environment. A website audit can help you catch any glaring errors in your website’s security, so you can make sure that your site is protected from cyber threats that could harm your business.
Why a Website Audit Is Essential for Growth
Many small businesses rely on social media alone or outdated platforms to drive traffic. However, a well-optimized website can do far more to grow your business—especially when coupled with email marketing and a solid digital footprint.
How HostingCT Can Help
Running your own audit can feel overwhelming - thankfully, HostingCT can help. We can run a website audit for you, finding the opportunities on site to help you move the needle. Once we run your audit, you’ll receive a detailed, easy-to-follow report outlining the exact changes needed to improve your site’s performance.
Ready to see where your website can improve? Sign up for our Free Website Audit now and get a personalized report from our team of experts, specifically tailored to your site’s needs. It’s quick, easy, and completely free!
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