In the growing world of small businesses, marketing plays an extremely important role in growth and development. The best way to measure the success of your marketing plan is to assess the right metrics. In this blog, we will explore the metrics to keep up with in order to track your business’ success. 

Sales Revenue

The most important metric to keep an eye on is your sales revenue. When looking at this, you want to ensure that your plan focuses most on the efforts that will result in higher revenues. As time goes by, you can try out different strategies and see which is the most effective and profitable

Customer Acquisition Cost 

In order to calculate your Customer Acquisition Cost you need to divide total marketing expenses by the number of new customers gained within a specific period. Customer acquisition costs can give you insight into the efficiency of your marketing plan and allow you to decide how much money to budget into marketing. 

Conversion Rates

Conversion rate is the percentage of people who view your products that you are able to convert into actual customers. With this number, you can find out which strategies work best to convert those people into customers and put your focus into them. 

Website Traffic

Use tools like Google Analytics to analyze website traffic. You will be able to see where the website traffic is coming from and then focus your efforts on the channels that funnel the most customers to your website or social media pages. On top of this, you can analyze buyer behavior and the preferences of buyers and use that information to make adjustments that will continue to grow your business. Do you need help connecting your site to Google Analytics? Don't worry, HostingCT can help. Check out our Google Services.

Online Reviews and Ratings

As we continue to progress towards a digital world, online reviews are essential for the growth of small businesses. By monitoring the reviews that are left for your business, not only do you build a reputation among customers and possible customers, but you can use this information to improve and grow.

Social Media Engagement

Social media is one of the fastest ways to grow and spread awareness about your business, but it is important to also track your analytics such as profile visits, likes, shares, conversions, etc. Once you have a comprehensive analysis of the things that people enjoy, you can use this to craft your social media pages and better engage with your customers.

All in all, there are many different and effective ways to measure small business marketing success. All businesses will track their success differently, and it is up to you to decide which metrics are the best for you. By keeping track of these metrics, you give yourself insight into what needs to be done in order to facilitate the growth for your business. Make sure to stay up-to-date with these metrics and continue to build meaningful relationships with your customers and craft your company’s digital presence.

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