Money-Generating Holiday Email Marketing TipsNov162020
Need some holiday email marketing inspiration?
For many businesses, online holiday shopping is their most profitable selling season of the year - and this year won't be any different.
Did You Know?
Businesses who participate in holiday marketing have learned that no tool offers more opportunities to increase sales than email marketing.
Two Important Tips
Automate Your Emails
Automated email campaigns save you time, and allow you to build stronger relationships by sending timely, relevant emails to your subscribers.
Email automation lets you:
- Turn customers into loyal, repeat buyers.
- Engage new customers to build lasting relationships.
- Keep your audience engaged.
Schedule Your Email Campaigns
Create and schedule emails in advance that include:
- Set up a series for reminding people of key shopping days, events, sales, etc.
- Remind people of limited-time offers or sales events, along with online order shipping deadlines.
- Include a special offer for redemption in-store or online.
- Follow-up with a thank-you email to everyone who made a purchase, along with a coupon to redeem in January, or February (or both).
Tips to Inspire You to Do It Now
Invest your time now into email marketing and take advantage of holiday shoppers.
Well timed email marketing 'now' will drive sales into the New Year.
1) Don't Miss These Dates
In addition to traditional holiday shopping days, leverage these key dates as well:
Black Friday, November 27, 2020
Small Business Saturday, November 28, 2020
Cyber Monday, November 30, 2020
Giving Tuesday, December 1, 2020
2) Subject Lines are Crucial
- The Subject Line is the deciding factor on whether people open your email, or close it without reading.
- Be creative, motivate interest, and get to the point.
3) Targeting is Everything
- Use Click Segmentation in your automated email platform to separate your lists.
- Look for opportunities to target campaigns to different groups of people on your email list.
- Send exclusive offers to new subscribers.
- Send special discounts based on click-though activity.
- Reward loyal customers by offering early-access to upcoming sales and/or events.
4) Mobile is a Must
More than half of all emails are now opened on a mobile device, and plays a huge part in generating sales.
Be sure to:
- Use a mobile responsive email template, that includes your Branding.
- Keep the message focused, with less than 20 lines of text.
- Use no more than 3 impressive product photos.
- Include one strong CTA (call-to-action).
5) Coupons are King
Email campaigns that include a coupon improve engagement and increase sales.
Some automated email platforms allow you to easily add a coupon to any campaign sent out.
If your program doesn't offer this key feature - use the free 60 day trial at Constant Contact to not only use their mobile-ready email templates, but also add a coupon and track how many claimed and redeemed your coupon either in-store or online.
6) Social Media is Important
Small businesses know that inter-weaving email marketing and social media marketing together is a proven method to help boost new customers, along with increasing engagement and sales.
Test a few of your social channels, decide which will perform best with your email campaigns, and concentrate your efforts there.
As an example:
Use emails on Pinterest to send traffic to your boards, and offer your products as gift ideas.
E-commerce businesses can use the 'Buy' button so people can shop online.
Over 3 billion Pinterest users save holiday pins each year. Combine Pinterest with your other social media channels to reach more new customers not only during a holiday season - but also during the rest of the year.
Use our tips and apply them year-round to increase sales!