Reserved Your GMB Short Name Yet?Dec142020

A little perk from Google for your business to use on your Google Business Profile (formerly Google My Business) listing.

What is a GMB/GBP Short Name?
Per Google, a short name is a unique identifier used to “represent your business name, brand, location or other description”.

Who is a Short Name Available To?
After you’ve verified your business, you can create a short name for your Business Profile to make it easier for customers to find you. This feature is available for most merchants and business categories.

What Is a Good Short Name for Your Business?
Your short name should be associated with your business name or the most common name people call your business. Google recommends you include your location to make the short name more distinct. You can use your business name with your city or neighborhood.

When you share your short name, customers can enter the name’s URL in a browser address bar to go directly to your Business Profile. For example, customers can search for “g.page/[yourcustomname]” in the address bar to find your business.

Businesses can use the short URL on materials such as business cards, posters, brochures, etc, in order to help customers easily find the business and leave reviews, access contact information, get directions and more.

Create a Short Name on Android:

• On your Android phone or tablet, open the Google Business Profile (formerly Google My Business) app.
  If you have multiple locations, go to the location that you want to add a short name for.
  
  
• Tap ‘Profile’ and then ‘Add profile short name’.
  
  
• Enter your short name. You can enter up to 32 characters.
  
  If your name isn’t available, you’ll receive an error message and must choose a different name. Try an abbreviation or include other descriptions, like your location. You can also pick another word that describes your business or brand.
  
  Short names can't contain non-English characters.
  
  
• Tap ‘Save’. Your short name will display as pending.
  When it’s ready, you can find it on your Business Profile.

 

Create a Short Name Using a Computer:

• On your computer, sign into your Google Business Profile (formerly Google My Business) account.
  
  
• Open the location you want to create a short name for.
  
  
• Enter your short name, up to 32 characters.
  
  If your name isn’t available, you’ll get an error message and you must choose a different name. Try an abbreviation or include other descriptions, like your location. You can also pick another word that describes your business or brand.
  
  Short names can't contain non-English characters.
  
  
• Click ‘Apply’. Your short name then displays as pending.
  When it’s ready, you can find it on your Business Profile.

 

Create a Short Name on iPhone/iPad:

• On your iPhone or iPad, open the Google Business Profile (formerly Google My Business) app.
  If you have multiple locations, go to the location you want to add a short name for.
  
  
• Tap ‘Profile’ and then ‘Add profile short name’.
• Enter your short name. You can enter up to 32 characters.
  
  If your name isn’t available, you’ll receive an error message and must choose a different name. Try an abbreviation or include other descriptions, like your location. You can also pick another word that describes your business or brand.
  
  Short names can't contain non-English characters.
  
  
• Tap ‘Save’. Your short name will display as pending.
  When it’s ready, you can find it on your Business Profile.

 

Full guidelines with additional detail is available from Google.

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