Whether you're creating a Headline introducing a new product, running a sales or Adwords campaign, posting to social media, writing an article or organizing a newsletter - the Headline is the magnet that initiates the click.

People will not take the time to read anything you've written/posted unless the Headline is intriguing to them. You want people to feel they have no choice but to satisfy their curiosity and read further.

Things to Remember When Crafting a Headline:

• Use Emotional Adjectives

• Use Target Keywords in the Beginning of the Headline

• Establish What the Reader will Get Out of the Post/Article

• Incorporate How, When, Why, What

• Commit Something of Value

• Use Data and/or Statistics in the Headline

• Include Unique Motives

• Ask a Question
  
  
• Include Your Brand

• Headlines shouldn't exceed 62 characters. Search engines usually ignore the rest of the Headline in excess of the initial 62 characters.
  
  
• Make Sure your Headline matches the article / social media post you're writing.
  
  
• Write Headlines from the view of Helping, rather than Telling.

Online Headline Analyzer Tools

Running Headlines through an analyzer helps to measure word quality, engagement estimates, SEO value, and more. For each post / article / sales campaign, etc – create four to seven Headlines, and use the one with the best analyzer overall score.

Strive for a Headline Analyzer score of 70 or higher!

Try out these free Headline Analyzer Tools:

Charcounter
https://charcounter.com/en/

Enter your Headline and this tool counts the number of characters and words in your headline. Try to keep at 62 characters or less.

Headline Capitalization
https://headlinecapitalization.com/

If you’re not sure which text to capitalize in the Headline – this tool lets you choose a capitalization style, then will automatically capitalize the appropriate words for you.

Sharethrough
https://headlines.sharethrough.com/

This tool analyzes a Headline and assigns a scored based on a “multivariate linguistic algorithm built on the principles of Behavior Model theory and Sharethrough’s neuroscience and advertising research.
(https://www.sharethrough.com/neuroscience/)

Serves up character and word count, lists strengths and offers suggestions on how to improve the Headline. Also calculates an Engagement score and an Impression score.

Just enter a Headline, and view the score. Actually a nice little tool. We entered the Headline “5 Ways to Wash Your Face” – and the overall score result was “73”. The Engagement score was “81”. The Impression score was “32”.

CoSchedule Headline Analyzer
https://coschedule.com/headline-analyzer

Scores overall headline quality and will rate its ability to result in shares, increased traffic, and SEO value.

Evaluates structure, grammar, and readability. Classifies headline type, considers the word balance, and breaks down the Headline according to: Common words, Uncommon words, Emotional words, and Power words.

This tool asks for your name and Email and site URL before generating the results.

Emotional Marketing Value Headline Analyzer
https://www.aminstitute.com/headline/

Analyzes the headline and gives it a score based on the total number of EMV (Emotional Marketing Value) words it has in relation to the total number of words it contains. In addition to the EMV score, you’ll learn which emotion inside your headline most impacts as intellectual, empathetic, or spiritual.

Take the time to compose solid Headlines, and optimize when needed. The payoff will be increased clicks, shares, enhanced SEO and overall engagement received from your audience.

 

And if you aren't using email marketing yet, sign up for a free trial of Constant Contact (no credit card required):
http://www.constantcontact.com/signup.jsp

Top 10 Features of Constant Contact:
https://community.constantcontact.com/t5/Conversations/The-Top-10-Features-of-Constant-Contact/td-p/227348

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