The difference between mediocre and outstanding images can determine whether your content captures attention or gets scrolled past without a second glance. Since building your brand presence is the primary goal of social media marketing, optimizing your images for LinkedIn's specific requirements is crucial for maximum impact.

Profile and Company Page Images

Personal Profile

• Profile Photo: 400 x 400 pixels (ideal)
• Maximum size: 7680 x 4320 pixels
• Maximum file size: 8 MB
• Accepted formats: PNG, JPG, GIF
• Cover Photo: 1,584 x 396 pixels
• Use landscape orientation for best results
• Keep key elements centered for mobile viewing

Company Pages

• Post Images:
• Square: 1080 x 1080 pixels
• Portrait: 1920 x 1080 pixels
• Landscape: 1200 x 627 pixels
• Featured Section Thumbnail: 502 x 262 pixels
• Carousel Posts:
• Square: 1080 x 1080 pixels
• Landscape: 1920 x 1080 pixels
• Carousel Images:
• Square (1:1): 800 x 800 pixels
• Landscape (1.91:1): 800 x 418 pixels

Content Marketing Images

Articles and Blog Posts

• Article Featured Image: 1200 x 644 pixels
• Article Banner Image: 600 x 322 pixels
• Blog Post Link Image: 1200 x 627 pixels
• Shared Image: 180 x 110 pixels

Stories and Mobile

• Stories Image: 1080 x 1920 pixels
• Mobile Vertical: 720 x 920 pixels (9:16 aspect ratio)

Video Specifications

• Maximum length: 10 minutes
• Resolution range: 256 x 144 to 4096 x 2304
• Maximum file size: 200 MB

Best Posting Times

Peak engagement occurs during these windows:

• Tuesday through Thursday at 7:30 AM - 8:30 AM
• Daily at 12:00 PM
• Tuesday through Thursday at 5:00 PM - 6:00 PM

Best Practices

1. Use high-quality, professional photos
2. Maintain consistent branding across all images
3. Test your images on both desktop and mobile devices
4. Keep text minimal and centered in cover images
5. Ensure your profile and company page images align with your brand guidelines

Need Professional Linked Help?

Career PowerUP (formally RemoteWork Source, Est. 1999) is a leading career consultancy firm that provides resume, cover letter, LinkedIn profile optimization and seminars as well as career coaching. Our experienced team specializes in creating outstanding Harvard-style resumes, captivating cover letters, and attention-grabbing LinkedIn profiles to help job seekers stand out in a competitive job market. Check out the Career PowerUP Workbook, too!

Need Professional Social Media Management?

Don't let suboptimal social media presence hold your business back. At HostingCT, our social media experts can help optimize your LinkedIn presence and manage your entire social media strategy. From image creation to content scheduling, we'll ensure your brand stands out in the crowded digital landscape.

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