As a non-profit, your website is often the first impression you make and a vital tool for spreading your message. An effective site inspires action, rallies supporters, and furthers your mission.

Follow these 12 tips to make your website work for your cause.

Tip #1: Showcase Your Mission

Feature your mission front and center. Articulate what you do, why it matters, and how you help clearly and succinctly. Impactful language and visuals will connect visitors instantly to your purpose.

Tip #2: Make it Scannable

From busy donors to curious first-timers, visitors want to quickly grasp what you do. Break up text with subheads, bullet points, and bold font to highlight key information.

Tip #3: Share Success Stories

Storytelling forges emotional connections. Share testimonials, client spotlights, and before-and-afters that humanize your work. Show how lives are changed through real examples.

Tip #4: Enable Easy Navigation

Frustrated site visitors quickly click away. Ensure your site architecture is clean and pages are logically organized. Navigation bars, sitemaps, and search bars help visitors find what they need.

Tip #5: Optimize for Mobile

With so many accessing sites via phones or tablets, a mobile-friendly, responsive design is essential. Test that pages are easily readable and navigable on all devices.

Tip #6: Make Donating Accessible

On each page, have clear calls-to-action for giving. Online donation forms, customizable donation amounts, and explanations of impact make it easy for visitors to contribute.

Tip #7: Feature Multimedia

Photos, infographics, and videos boost engagement and understanding. Visuals make your work relatable and memorable.

Tip #8: Update Content Frequently

Stale, outdated sites suggest neglect. Blog regularly about events, campaigns, and client programs to demonstrate an active organization visitors can believe in.

Tip #9: Promote Volunteer Opportunities

Many want to give back, but don’t know how. Prominently highlight ways to volunteer, donate goods, or otherwise get involved. Enable supporters to help in real ways.

Tip #10: Share Financials and Data

Transparency builds trust. Provide data on funding sources, expenses, key metrics, and measurable outcomes. Being open proves your commitment to ethical operations.

Tip #11: Make Contact Simple

Prominently display phone numbers, emails, social media links, and contact forms. Quick responses to inquiries shows you welcome engagement.

Tip #12: Optimize for SEO

Using keywords related to your cause helps your site get discovered online. Perform ongoing SEO to maximize findability and expand your audience.

At HostingCT, we know how important a website is for growing awareness and support for non-profits. Our team of experts can perform a full audit of your current site to identify opportunities for improvement. We can implement all of these best practices, from showcasing your mission to optimizing SEO, to help you build an engaging, user-friendly, and impactful website. Whether you need a site redesign, improved copywriting, or strategic consultations, we are here to help take your online presence to the next level. Our passion is empowering non-profits like yours to drive real change through strategic digital marketing. Let's connect to discuss how we can collaborate to create a website that furthers your mission and makes an even bigger impact.

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