Some of you might think it’s a thing of the past, but believe us when we say that writing and distributing an alluring press release can do wonders for your business. However, it’s not as easy as one, two, three; you need to put some work into it to make sure that your release is focused and captivating.

Keep it Short
The reality is that editors and journalists get hundreds of different press release letters every day, and they simply don’t have enough time to dedicate to reading through every single one. The absolute best thing you can do to get your press release to stand out from the others is to make it as short as possible. One page should be the target length of your press release. If you absolutely have to, you may go up to two pages but keep in mind, the shorter the better.

Avoid Jargon
Not everyone knows everything about your business category. This means that you have to avoid using jargon and technical terms in any way. You need to use crystal clear language that is easily understood and simple. The last thing you want is an editor reading your one page press release and scratching their head at the end because they don’t know what you’re talking about. Whoever reads your press release and decides to accept it or deny it isn’t going to go through the dictionary to figure out what certain business terms you used might mean. If Jane or John Doe won’t get the terminology, then neither will the editor.

Avoid Cliché Adjectives
“Unique”, “World Altering”, “Dominant”, and similar terms should be avoided at all times. Journalists and editors hate when press release requests use these types of adjectives. They simply don’t believe in them and they are used far too often. They only serve to irritate the reader, which obviously will reduce your chances of being picked for publishing. Be honest and precise, and explain what you are trying to accomplish with your new products or services. Also, try to keep your tense consistent: stay in the past, present, or future tense. Don’t mix them up.

Understand the Newspaper
This is something that many people misunderstand and often fail at. You have to make sure that the target audience of the specific publication you are trying to get your press release published in also fits for your business. In other words, if you are in a PC building business, why would you try to get a press release in a Nature oriented newsletter? That doesn’t make much sense, does it? Please don’t make this mistake. Do some research about the publication you seek to be published in and make sure your company is a good fit. Oh, and a catchy headline can help, too!

It doesn’t take much to write a clean, concise, attractive, and eye catching press release, but you do have to dedicate some time to it. Remember that someone else will be making the decision on whether you get published or not, so you have to separate yourself from the crowd. Good luck!

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