5 Ways Small Business Owners Benefit from Email MarketingMar82021

Categories: Email Marketing
5 Ways Small Business Owners Benefit from Email Marketing

As a business owner your weekly goal is to:

  • Reach new audiences.
  • Attract new customers.
  • Retain existing customers.
  • And everything in-between.

You can’t afford to spend marketing money each month if you aren’t getting a decent return on that investment.

That’s where automated email marketing levels the playing field – email marketing has proven itself with the highest ROI (return on investment) when compared to all other forms of marketing, and averages about $42 in return for each $1 you spend. Not too shabby.

Why do seasoned small business owners use automated email marketing to reach new and existing customers?

The answer is simple … because automated email marketing makes the most financial sense.

Take a Peek

Constant Contact, a leader in automated email marketing since 1996 has bonded with thousands of small business owners just like you . . . they continuously receive feedback about how those small business owners are using email marketing through innovative methods to reach their goals.

Let’s take a peek into how email marketing is benefiting them:

1)   Builds credibility with your customers (and prospective customers).

People do business with people they know, like, and trust. Email gives you the ability to build credibility with your audience by sharing helpful and informative content.

2)   Gets more people to call you to do business.

When done right, email marketing lets businesses reach the right person, with the right offer, at the right time. A well-timed email can result in a flood of calls each time a campaign in sent.

3)   Increases donations to your cause.

As fundraising efforts continue to move online, non-profits are adapting their outreach efforts as well. Non-profit organizations are seeing the benefit of using email to increase donations when they send email campaigns for emergency as well as year-round needs.

4)   Improves communication as well as strengthen relationships.

If your business depends on having a reliable way to communicate with your customers, members and clients, you need to have a communication channel you can trust. For businesses from real estate to travel to retail, email has provided a reliable solution to keep clients and customers informed and up-to-date.

5)   Boosts your sales and revenue.

When you have an audience of people who opt-in to receive updates from your business, you’ll be able to think differently about how you boost sales throughout the year. Email marketing is especially valuable for communicating with local residents, as well as visitors and customers from around the country. 

Communication is Needed

Every business knows they should be communicating on a consistent basis with prospects and customers, but sometimes making that happen can be difficult to achieve on a scheduled basis. 

Automated email marketing will help you meet that goal and allow your business to build lasting relationships with customers, vendors and peer business groups. 

Be the small business owner next year that shares all you’ve accomplished with automated email marketing - start today with a Constant Contact free 60-day trial and see how far you can go to:

  • Build your Brand.
  • Surpass your Marketing Goals.
  • Set yourself up as an Expert.
  • Grow your business Revenue.
  • Not break your Budget or use up your valuable Time.


More to Explore:

Specific small business owners share their email marketing insights.