6 Google Marketing Tools for Business OwnersFeb82021

Categories: Marketing
6 Google Marketing Tools for Business Owners

Google is not just the most used search engine browser in the world, but has worked behind the scene for years developing online tools to help businesses and website owners.

The most useful Google business online tools are free, while some are paid services.

Google tools help:

  • Improve SEO (search engine optimization).
  • Improve website function and usability.
  • Improve company and Brand visibility.

Let’s look at the top Google marketing tools businesses use:

Google Business Profile (formerly Google My Business)

  • Generates listings that appear when people perform searches through Google Search and Google Maps.
  • Allows you to manage how your business displays on Google Search and Maps.
  • Greatly improves search visibility, especially for ‘Local’ and ‘Near Me’ searches.

Get started with Google Business Profile (formerly Google My Business)

Manage your GMB profile

Google Analytics

Tracks and reports all website traffic to include:

  • Entry and exit pages.
  • Time spent on each page.
  • Assists with understanding why visitors are bouncing off your site and pages.
  • Provides demographic data including age, device, gender, location and interests.
  • Allows you to create goals and conversion tracking.
  • Ability to share analytic data with Google Docs, Sites or Spreadsheets.

Get Started with Google Analytics

Overview Google Analytics

Google Analytics for Beginners

Google Search Console

  • Monitors your website presence in the Google search results.
  • Checks indexing status, so you can optimize if needed.
  • Helps identify site issues that require fixing.

Get started with Google Search Console

Google Ads

The largest and most popular internet PPC (pay-per-click) ad network.

  • Especially effective for Local and specialized businesses.
  • Create straight-forward line ads with relevant keywords.
  • Set a daily budget, starting as low as $1.00 per day for a PPC ad campaign.

Contact HostingCT.com to assist setting up your Google Ad campaign.

Get started with Google Ads on your own.

Google Tag Manager

Manages preset and custom javascript tracking codes (also known as Tags) on a website.

Google codes most business sites use Google Tags Manager for include:

  • Google Analytics
  • Google Ads (including the conversion and remarketing tags)
  • Google Consumer Surveys
  • Google Optimize
  • Facebook Pixel
  • Pinterest

About Google Tag Manager

Tag Manager Overview

Get started with Google Tag Manager

Supported Tags within Google Tag Manager

Facebook Pixel GTM integration 

Google Alerts

Receive auto-email alerts in real-time, daily or weekly for search terms or text you configure.

Business can:

  • Monitor mentions of their Brand, whether positive or negative.
  • Follow industry trends.
  • Track popular search queries.
  • Grasp seasonal product trends.
  • Review relevant product categories relating to product offered.
  • Analyze related queries and related topics for keyword research.
  • Keep abreast of competitor activity.

About Google Trends

Get started with Google Trends

Additional Popular Google Business Tools Include:

Google for Non-Profits

Google Marketing Platform

Google for Retail Businesses

Think with Google

Google Calendar For Business

Google Keep

Google Keyword Planner

Google Data Studio

Google YouTube

Google Classroom

Get Help With Google

We offer a number of packages for your local search engine optimization needs.