6 Google Marketing Tools for Business OwnersFeb82021
Google is not just the most used search engine browser in the world, but has worked behind the scene for years developing online tools to help businesses and website owners.
The most useful Google business online tools are free, while some are paid services.
Google tools help:
- Improve SEO (search engine optimization).
- Improve website function and usability.
- Improve company and Brand visibility.
Let’s look at the top Google marketing tools businesses use:
Google Business Profile (formerly Google My Business)
- Generates listings that appear when people perform searches through Google Search and Google Maps.
- Allows you to manage how your business displays on Google Search and Maps.
- Greatly improves search visibility, especially for ‘Local’ and ‘Near Me’ searches.
Tracks and reports all website traffic to include:
- Entry and exit pages.
- Time spent on each page.
- Assists with understanding why visitors are bouncing off your site and pages.
- Provides demographic data including age, device, gender, location and interests.
- Allows you to create goals and conversion tracking.
- Ability to share analytic data with Google Docs, Sites or Spreadsheets.
Google Search Console
- Monitors your website presence in the Google search results.
- Checks indexing status, so you can optimize if needed.
- Helps identify site issues that require fixing.
The largest and most popular internet PPC (pay-per-click) ad network.
- Especially effective for Local and specialized businesses.
- Create straight-forward line ads with relevant keywords.
- Set a daily budget, starting as low as $1.00 per day for a PPC ad campaign.
Google Tag Manager
Google codes most business sites use Google Tags Manager for include:
- Google Analytics
- Google Ads (including the conversion and remarketing tags)
- Google Consumer Surveys
- Google Optimize
- Facebook Pixel
Receive auto-email alerts in real-time, daily or weekly for search terms or text you configure.
- Monitor mentions of their Brand, whether positive or negative.
- Follow industry trends.
- Track popular search queries.
- Grasp seasonal product trends.
- Review relevant product categories relating to product offered.
- Analyze related queries and related topics for keyword research.
- Keep abreast of competitor activity.