Boost Your Newsletter Content Using HolidaysOct292018
Traditional and non-traditional year round Holidays are an opportunity providing a never-ending loop for content to include in your newsletters.
Research shows 90% of people like to receive promotional Emails from businesses they buy from, so Holidays are a great way to engage your list with teasers and subtle promotions all year round.
Be sure to maximize your audience by proactively building your list from all channels:
- On your Website
- At Events and In-Store
- Through Blogs
- On Social Media Channels
Constant Contact, an automated Email list vendor, offers a helpful printable that’s updated each year, and includes:
- Monthly List for writing in Holidays and Special Events
- List of Monthly 2019 Holidays
- Monthly Calendars with space to jot entries for Email Marketing Planning
Use this printable to list holidays and events you want to write about in your newsletter:
Use upcoming Holidays to share sales, new products or services, new inventory, tips and gift ideas:
Full page monthly calendar (one page per month) with space to plan your yearly Email marketing:
Did You Know?
A great source for unusual and fun national Holidays is National Day Calendar, a site with ongoing updates throughout the year, https://nationaldaycalendar.com/calendar-at-a-glance/
Click on a month to view:
For each month, you may choose from:
- National Days
- National Week Observances
- National Month Observances
- International Days
Let’s use January National Days as an example, Click on “January National Days”:
Each day displays a list of Unique Celebrated Days:
There are so many different Holidays listed, just choose one or two each month that applies to your niche.
Click on a specific Holiday to learn a little trivia and background about each.
Creatively weave these unique celebrated days and dates into your newsletter, and write a funny story or include a funny photo of how you or your business participate and/or celebrate the day. Using traditional and non-traditional holidays, you now have a plan to communicate with your subscribers at least once a month.
If you aren't getting results you want from your Email campaigns and newsletters, you may want to take advantage of a free trial offered by Constant Contact.
Try it out with no commitment, and see if your sales and list activity improves.
Utilize their easy-to-use tools for subscriber signup, and professionally polished Email communications.Return