Staying current with Facebook’s ever-evolving image size requirements can be a challenge, especially for busy small business owners. That’s why we’ve updated our popular Facebook Image Sizes Cheatsheet for 2025 to keep you informed and ahead of the curve. Download your own copy today!

From updated profile picture dimensions to optimized sizes for Stories, Reels, and Ads, the cheatsheet is your one-stop resource for maintaining a polished, professional look on Facebook.

Why It Matters

Using the wrong image dimensions can make your content look unprofessional—or worse, get ignored entirely. Facebook frequently changes its layout and best practices, which can leave older images cropped incorrectly or looking blurry.

That’s where this updated guide comes in: we’ve done the hard work of staying on top of the changes so you don’t have to.

Facebook Image Size Cheatsheet (2025)

Make sure your visuals are optimized for the best performance on Facebook in 2025! Use this quick reference to avoid cropping issues, pixelation, and poor engagement. Or download your own copy today!

Profile & Cover Photos

Type	Recommended Size	Notes
Profile Picture	360 x 360 px	Displays at 176×176 px on desktop, must be at least 180×180 px
Cover Photo	1200 x 675 px	Displays at 820×312 px on desktop, 640×360 px on mobile

 

Posts & Timeline Images

Type	Recommended Size	Aspect Ratio	Notes
Shared Image	1200 x 630 px	1.91:1	Horizontal images display best
Shared Link Image	1200 x 630 px	1.91:1	Same as shared images
Square Image Post	1080 x 1080 px	1:1	Ideal for multi-platform compatibility
Vertical Image Post	1080 x 1350 px	4:5	Taller images tend to perform better in feed

 

Video Content

Type	Recommended Size	Aspect Ratio	Notes
Feed Video	1080 x 1350 px	4:5	Portrait performs well on mobile
Landscape Video	1280 x 720 px	16:9	Great for traditional video content
Square Video	1080 x 1080 px	1:1	Balanced for desktop & mobile
Vertical Video	1080 x 1920 px	9:16	Full-screen on mobile devices

 

Stories & Reels

Type	Recommended Size	Aspect Ratio	Notes
Stories	1080 x 1920 px	9:16	Leave 250px top & bottom for text space
Reels	1080 x 1920 px	9:16	Prioritize vertical, short-form content

 

Ads (Meta Business Suite)

Type	Recommended Size	Aspect Ratio	Notes
Feed Image Ad	1200 x 628 px	1.91:1	Same as shared link image
Carousel Ad	1080 x 1080 px	1:1	Max 10 images/cards per carousel
Story Ad	1080 x 1920 px	9:16	Same as story format—designed for full mobile screen
Video Ad (In-Feed)	1080 x 1350 px	4:5	Keep under 15 seconds for best performance

 

Tips for Better Results

• Use PNG for logos or graphics with text for clarity.
  
  
• Keep critical content centered to avoid cropping on various devices.
  
  
• Compress images (under 100 KB where possible) for faster loading.

How Digital Marketing Agencies Help Small Businesses Stay Current

In the rapidly changing digital landscape, small businesses often struggle to keep up with the latest marketing trends and technologies. Partnering with a digital marketing agency can provide the expertise and resources needed to stay ahead.

1. Access to Specialized Expertise

Digital marketing agencies bring a wealth of knowledge in areas like SEO, social media marketing, content creation, and analytics. They stay abreast of industry changes, ensuring that your business adopts the most effective strategies. For example, agencies can guide you in selecting the right mix of platforms to meet your specific goals, ensuring a tailored approach that maximizes effectiveness.

2. Cost-Effective Solutions

Hiring an agency can be more economical than maintaining an in-house team. Agencies offer scalable services, allowing you to adjust your marketing efforts based on budget and needs. This flexibility ensures that you get the most value for your investment.

3. Staying Ahead with Technology

Agencies have access to advanced tools and platforms that can enhance your marketing efforts. They can implement the latest technologies, such as AI-driven analytics and automation tools, to optimize campaigns and improve ROI.

4. Focus on Core Business Activities

By outsourcing marketing tasks, small business owners can concentrate on core operations. This delegation allows for better time management and efficiency, leading to overall business growth.

At HostingCT, we work with small businesses like yours every day to build smart, scalable websites and digital strategies that drive results. Whether you need help with SEO, content, or marketing automation, we’re here to help you grow.

Ready to level up your marketing? Let’s Talk

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