Social media has become an integral part of business marketing and customer engagement over the last decade. Platforms like Facebook, Twitter, Instagram and LinkedIn offer new opportunities for brands to connect with their target audience.

However, social media also comes with its challenges and potential downsides that businesses need to be aware of. In this article we’ll look at the key benefits social media marketing can bring for business, but also the risks and considerations to keep in mind.

We understand that the recent changes in email authentication protocols from major providers like Google and Yahoo may have raised concerns about your email deliverability and spam protection. Fear not; we're here to guide you through the intricate world of DMARC, DKIM, and SPF to ensure your emails reach their intended destinations. Not only that, but if you’re confused by all the jargon, keep reading to the end of this article to give yourself the clarity you’re seeking.

Now that you've set up Google Search Console (GSC), it’s time to harness its powerful data. GSC offers a wide range of reports on your webpages’ visibility and performance in Google search results. Here’s how to access key reports from your Search Console dashboard and what to do with the data to inform your search optimization efforts.

Navigating to Reports

From your GSC property dashboard, click into the main menu on the left. Under “Performance,” you’ll see sections for Queries, Pages, Countries, Devices, Schemas, and Links. Let’s explore more.

In today's digital world, online reviews have become crucial for small businesses looking to build credibility and authority. Over 90% of consumers read online reviews before visiting or purchasing from a local business, and Google reviews, in particular, can have a huge influence on a company's visibility and success. For small businesses, focusing on generating more high-quality Google reviews can be a strategic and cost-effective way to boost your local search rankings and grow your customer base.

Google Reviews Build Trust and Social Proof

More positive Google reviews help establish trust and social proof for potential new customers. Statistics show that online reviews are one of the most trusted forms of advertising. With more 4 and 5 star Google reviews, your business appears more reputable and customers will be more likely to choose you over competitors with no or negative reviews.

Social media marketing is about more than just connecting with your audience and sharing your brand's personality. It's also an opportunity to drive targeted traffic back to your website. By optimizing your social media presence, you can increase site clicks and visibility in Google Search Console.

You've created a wonderful website packed with helpful content, but hardly anyone is finding you on Google search. What gives? Understanding and using Google Search Console (GSC) for SEO is key to improving your search visibility. Here’s what it is, why it matters, and how to set it up for your website.

Adding links from your email newsletters and campaigns back to your website is a great way to drive visitors. But how can you see which of those links are actually getting clicked and bringing people to your site? This is where Google Search Console comes in handy.

Search Console provides aggregate click data for links within your emails, allowing you to see which are driving the most search traffic. Here's how to view and analyze this useful email link performance data.

In the growing world of small businesses, marketing plays an extremely important role in growth and development. The best way to measure the success of your marketing plan is to assess the right metrics. In this blog, we will explore the metrics to keep up with in order to track your business’ success. 

The holidays are upon us again, which means another year is quickly coming to a close. For business owners, now is the perfect time to show your website some tender loving care. Giving your site a little maintenance can help ensure it continues to properly serve your business into the new year.

Check out these important end-of-year website tasks you don't want to neglect!

What is Email Marketing?

Email marketing involves sending targeted messages to a group of people via email. For non-profits, it’s a means to communicate their mission, engage with supporters, and foster relationships.

Importance for Non-Profits

Non-profits can leverage email marketing to raise awareness, garner support, and keep their audience informed about ongoing initiatives. Email enables non-profits to cost-effectively reach and build relationships with donors and volunteers. With email, non-profits can provide updates, share stories, accept donations, recruit volunteers, promote events, and more.