With the surging popularity of Stories (in Instagram) and the increased rate of users following Businesses - it's always good to revisit, refresh and refine your Instagram presence and strategy.

Instagram has recently published tips and information to guide you through several areas that many people - especially Businesses - need help with.

Per Instagram - By the Numbers:

• 60% of users regularly discover new products on the platform

• 80% of users follow at least one Business

• 75% of users take action after seeing Brand content (visiting a website, sharing, etc)

Tips Galore . . .

Image and Video Tips

• Get Creative with Post Ideas

• Show Behind the Scenes of Your Business

• Announce New Services and/or products

• Offer Tutorials

• Celebrate Holidays

• Share Events

• Harvest Customer Testimonials

Add Polish with Photography Techniques

• Make Your Photo Shots Balanced

• Use Space to Spotlight the Subject

• Use Lines to Draw the Eye

• Experiment with Light During Different Times of the Day

Editing Techniques to Get the Look You Want

• Crop to Get Your Ideal Image

• Use Lux (magic wand) and Enhance

• Use Different Filters for Different Moods

• Make Your Colors Pop

• Make Your Subject the Center of Attention

How to Make Videos Appear More Professional

• Make the Right First Impression

• Grab Attention in the First Five Seconds

• Keep Shots in Focus

• Use the Hyperlapse and Boomerang Tools

• Prep Your Audience

Instagram, Step-by-Step Guide for Creating Photos & Videos to Captivate Your Audience: https://bit.ly/2qjkRFc

How to Plan for the Holidays on Instagram

• Draw Holiday Content Inspiration from other Instagram Business Accounts

• Study How other Businesses have Shared Photos and Videos from Past Holidays, and Save Posts You Like

• Review Previous Year Surging Sale Activity to Gauge When Your Audience Starts their Holiday Shopping

• Plan Your Visuals and Captions with a Calendar Template

• Consistent Look and Feel is Key

Celebrate with Four Post Types

• Celebrate the Holiday with Your team

• Showcase Products and Services Alongside Decorations for the Holiday

• Offer Discounts

• Organize Giveaways

Help People Buy Gifts with Instagram Shopping

• Feature Products that Make Great Gifts or Decorations for the Holiday

• Feature Services that Make the Holiday Easier from the Consumer Standpoint

• Create Gift Guides for Varied Budgets and Needs

• Encourage Customers to Share How They're Gifting Your Products

• Give a Tour of Your Holiday Displays

• Encourage Your Community to Save Your Products on Instagram

Instagram, How to Plan for the Holidays on Instagram: https://bit.ly/34vtlb5

How to Sell Your Products on Instagram

• Make a Consistent Schedule to Post About Your Products

• Show All Variations of Your Products

• Create Story Highlights for Different Products

• Share Photos and Videos Your Customers Have Posted with Your Products

• Create Tutorials of Different Ways People Can Use Your Product

• Use the Question Sticker in Stories to Open Up Questions, so People Can Learn More About Your Products and Services

Instagram, How to Sell Your Products on Instagram: https://bit.ly/2NOKtSP

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